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That being said ,if you have someone who is fantastic at making people feel at home and pulling information from a consumer, then it can be a very helpful type of market research! PrimaryResearch. And then there are resources a plenty that have done the research for you! Competitive Analysis. Social Listening.
When you have an angle to attack your research problem, you know the kind of secondary research data that you need. There are various credible places to look for it – and if it can be found, it can likely be scraped and uploaded for analysis. Advantages of Secondary Market Research. These include: 1. Government agencies.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. He also holds a master’s degree in operations research from New York University.
Aniya Zaozerskaya serves as the senior manager for consumer insights at Amazon, a Seattle, Washington-headquartered company focused on e-commerce, digital streaming, artificial intelligence and cloud computing.
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