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The targeted approach to cloud and data CIOs need for ROI gains

CIO

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re in publishing, but it’s the accompanying services that differentiate us on the market; the technology component is what gives value to our business.”

Commerce 448
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10 Free Marketing Tools for E-commerce

mention

Lockdowns worldwide made customers use online digital platforms for online shopping, which increased e-commerce in the United States by $183 billion. The e-commerce industry is incredibly profitable for sellers. You will find different tools to help with SEO, analytics, design, marketing, and research. Let’s get started.

Commerce 328
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Balance between innovation and market adaptability key to Tencent Cloud’s AI success

CIO

According to IDC’s Worldwide AI and Generative AI Spending Guide (August 2024) , the global AI market is expected to surge from US$235 billion in 2024 to US$632 billion by 2028. Tencent Cloud stands to benefit, particularly in APAC, where market size is predicted to grow from US$45.4 billion in 2024 to over US$110 billion by 2028.

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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Here are two ways that marketers can use data to drive better marketing performance.

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IT leaders weigh up AI’s role to improve data management

CIO

Gen AI in practice is a special case of Euronics’ strategy that concerns data and analysis , and the task of those who direct it — the CIO or the CDO — is to understand when to apply it, and when not to. E-commerce is a journey that goes from visiting the site to completing the purchase,” says Tesoro. “We

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Salesforce unveils Agentforce to help create autonomous AI bots

CIO

Salesforce today released Agentforce, a new suite of low-code tools aimed at helping enterprises build autonomous AI agents for sales, service, marketing, and commerce use cases. We’re going from content generation and analysis to automating actions,” Clara Shih, CEO of Salesforce AI, said in a statement. “In

Commerce 539
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AI-Driven SEO is Becoming Essential for Modern Marketing

Smart Data Collective

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Internet usage is on the rise and embracing digital marketing tools can boost brand awareness and business success. There is a variety of digital marketing strategies that you can use.

Marketing 363