Smart Data Collective

AUGUST 25, 2020

The digital marketing field has become far more datacentric in recent years. Web developers utilized data to some capacity as well, but marketers rarely considered doing so. Big data has become critical to the evolution of digital marketing. Hadoop technology is helping disrupt online marketing in various ways.

Data Mining 344

Data Mining Brainstorming Algorithm Gaming 344

CIO

AUGUST 25, 2023

Your journey will be fruitful only to the extent that you can instill in those with whom you go to market a digital fluency and a confidence in your ecosystem. Since the AI landscape is both large and complex, take a two-pronged approach: analyze internally and marry that analysis to marketplace activity. Next, examine the market.

Brainstorming 370

Brainstorming Education Value Chain Win 370

mention

AUGUST 28, 2024

Context analysis might be just what you need! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. With context analysis, you can spot threats and challenges before they become problems and seize new growth opportunities.

Analysis 147

Analysis SWOT Competitor Analysis Brainstorming 147

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Sales 201

Sales Marketing Marketing Brainstorming 201

mention

NOVEMBER 2, 2022

The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. A SWOT analysis can help assess a business unit, product, service, or whole company. A SWOT analysis can help assess a business unit, product, service, or whole company. What Is SWOT Analysis?

SWOT 130

SWOT Analysis Brainstorming Advantage 130

CIO

AUGUST 17, 2023

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. A Trojan horse?

Intellectual Property 370

Intellectual Property Copywrite Algorithm Brainstorming 370

mention

JULY 8, 2022

What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Let this article serve as a guide to the harmful influencer marketing mistakes you want to avoid at all costs. Why is this relevant? billion in 2016 to $13.8

Marketing 214

Marketing Marketing Copywrite Sales 214

mention

AUGUST 17, 2022

Your biggest responsibility is picking the right products that customers will want to buy, attractively presenting them on your website, and being responsible for marketing. To shortlist the products you want to sell, start with good research — find out who sells similar products and evaluate the market potential. Search on Google.

Competitor Analysis 299

Competitor Analysis Brainstorming Research Analysis 299

CIO

APRIL 5, 2023

The Copilot tool coming to Excel promises an interactive way to get insights and ask questions about data in a sandbox that doesn’t change the underlying data, so any mistakes might take you down the wrong path but shouldn’t contaminate the original information for future analysis.

Copywrite 417

Copywrite Brainstorming Knowledge Information 417

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers. Step 2: Set Your Goals Next, you want to set some goals.

Analysis 116

Analysis Competitive Brainstorming Research 116

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. B2B Growth Hacking vs. Traditional Marketing. By definition, growth hacking and marketing are two separate entities; yet, they are undoubtedly intertwined. Stay ahead of market trends.

Brainstorming 227

Brainstorming Capital Gaming Profiling 227

mention

SEPTEMBER 13, 2023

In modern-day marketing, visual content plays a vital role in winning leads and customers. This is a strong reminder of the role visual content plays in meeting marketing goals. This is a strong reminder of the role visual content plays in meeting marketing goals. They shape their tools, and afterward, the tools shape them.

Brainstorming 303

Brainstorming Competitor Analysis Marketing Marketing 303

SpyFu

JANUARY 15, 2021

Imagine a completely free tool that could help you build traffic and search for marketing opportunities. By using Google Alerts for marketing, you can track mentions of your brand and look for new focus areas for your campaigns. We’ll show you how to take those alerts and turn them into tangible marketing opportunities.

Marketing 112

Marketing Marketing Brainstorming Research 112

Datapine Blog

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks?

Data Analysis 126

Data Analysis Analysis IT KPI 126

mention

JUNE 3, 2024

With so many ways to analyze your competitor’s online strategy, you can tap into their social media marketing success, website engagement, and projected campaign plans in just a few clicks. However, if you’re operating in a global e-commerce market, tracking which locations drive the most traffic for your competitors is essential.

Competitor Analysis 162

Competitor Analysis Competitive Intelligence Analysis Competitive 162

Zoominfo

JULY 30, 2018

But in our digital era, every modern content marketer must understand the basics of search engine optimization. Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Keep reading. 1. Focus on quality.

Brainstorming 180

Brainstorming Copywrite Algorithm Research 180

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. Content Marketing Calendar Goals and Key Considerations.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

mention

DECEMBER 28, 2022

If you are an SEO expert or consultant in SEO or content marketing, you need something more advanced to dig into the details and comprehensively analyze current results. The tools from this section serve different purposes in one tool, from the standard search volume data to competitive keyword gap analysis.

Research 162

Research Brainstorming Analysis Competitive 162

mention

JUNE 13, 2024

It provides valuable insights through data analysis and sentiment analysis , aiding in brand strategy and customer satisfaction. Social Monitoring: Tracks specific metrics or mentions without deeper analysis. Trend Analysis: Detecting shifts in customer preferences and market trends.

Travel 162

Travel Commerce Retail Hospitals 162

Zoominfo

APRIL 5, 2018

Most marketers operate under one primary goal– to generate leads for their business. But, if you work in marketing, you know not all leads convert into paying customers. Unfortunately, statistics show that most organizations struggle to manage their leads effectively ( source ): 79% of marketing leads never convert into sales.

Sales 182

Sales Brainstorming Marketing Marketing 182

Similarweb

JULY 15, 2021

So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Three, two, one, go! . Keeping the dream alive #StrongerTogether.

Sports 111

Sports Marketing Marketing Gaming 111

SpyFu

MAY 21, 2021

Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content marketing campaigns are built on top of a solid and well-reasoned plan. That’s what makes content marketing successful.

Marketing 104

Marketing Marketing Win Research 104

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

Competitive Intelligence 104

Competitive Intelligence Win Competitive Intelligence 104

mention

SEPTEMBER 25, 2023

But what’s even more interesting is that ChatGPT can be used for a variety of tasks, like content generation , proofreading, market research , and AI art generation. If you are an SEO or content marketer, you can also use ChatGPT to research keywords and generate content ideas. And it doesn’t stop there. Prompt: “Great.

Research 179

Research Brainstorming Knowledge Marketing 179

Zoominfo

NOVEMBER 1, 2018

Most marketers operate under one primary goal– to generate leads for their business. But, if you work in marketing, you know not all leads convert into paying customers. So this makes us wonder if lead conversion is a priority and if marketing leads are failing to convert, why not implement a lead scoring system?

Brainstorming 130

Brainstorming Sales Finance Marketing 130

Zoominfo

JULY 24, 2018

If you think that sounds more like a marketing task, you aren’t wrong. As candidates perform more in-depth research about potential employers, recruiters must think like digital content marketers to fill the recruiting pipeline. Share targeted content: Brainstorm targeted content to connect with each candidate persona.

Profiling 172

Profiling Brainstorming Education Benchmarking 172

Netbasequid

JUNE 16, 2022

If their hybrid research is solid, they will be able to pivot and capture the market. The process to sort this problem out requires referring back to your market research to narrow down the challeenges. What is Hybrid Market Research? To better understand what this means, let us recap what we know about market research.

Research 105

Research IT Market Research Marketing Research 105

Zoominfo

SEPTEMBER 10, 2018

Latent Semantic Indexing—or Latent Semantic Analysis as it’s sometimes referred to—is an information retrieval system based on mathematical analysis. Whether Google uses LSI or another more complex type of analysis, their goal is the same—understand how different topics and keywords connect to inform the entirety of any given website.

Algorithm 133

Algorithm Brainstorming Analysis Research 133

Netbasequid

SEPTEMBER 30, 2022

Are you thinking of bringing a new product to the market this year? Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business School. Many new products fail because their creators use an ineffective market segmentation mechanism. We’re going to help you stand out.

Research 98

Research IT SWOT Analysis 98

Zoominfo

FEBRUARY 19, 2019

The premise of B2B content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. What should I write about? Let’s get into it!

Brainstorming 100

Brainstorming Sales Marketing Marketing 100

Alpha Sense BI

NOVEMBER 13, 2023

In our 2023 State of Gen AI & Market Intelligence report —which surveyed 500-plus professionals across various industries including Corporate Development, Corporate Strategy, Competitive Intelligence—a vast majority (over 80%) of respondents plan to leverage genAI tools in their research this coming year.

Intellectual Property 116

Intellectual Property Knowledge Algorithm Brainstorming 116

Netbasequid

JANUARY 5, 2021

Growing share of voice in a crowded market means making smart decisions that resonate with your consumers and drives consumer intelligence. Here we placed Nespresso alongside two of their competitors, Keurig and Breville , in a crosstab analysis to see how things measure up across a few of today’s most important social metrics.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Netbasequid

DECEMBER 10, 2021

This is why brands are increasingly searching for the right multi-generational marketing mix to maximize their product offerings. Specifically, we’ll explore the role consumer insights play in focusing your cross-generational marketing with a focus on: Tiffany & Co. Going beyond demographics for your marketing strategy.

Marketing 59

Marketing Marketing Brainstorming Entertainment 59

SpyFu

JANUARY 29, 2021

Even with the best marketing magic, we can't read minds. (It That's because content marketers are doing their best to determine search intent in what they create. Search intent analysis is the art of understanding the people behind a Google search. It only seems that way at times.) Who are they? What do they want?

Analysis 99

Analysis Brainstorming Learning Gaming 99

Datapine Blog

MARCH 25, 2022

Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset. Most BI software in the market are self-service. However, this has been changing in the past years as new tools emerge that allow users to perform advanced analysis with just a few clicks.

Business Intelligence 105

Business Intelligence Intelligence Intelligence Business 105

SpyFu

JUNE 29, 2022

It’s an exciting time to start a small business, but with that excitement comes the necessity of focusing on specific areas of your business, such as your marketing and SEO practices. Is your pricing more attractive than your market peers? Run an SEO analysis not just locally, but on national competitors as well.

Business 88

Business Brainstorming Research Analysis 88

SpyFu

JUNE 7, 2021

Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. Savvy marketers need to understand that a targeted, data-informed approach is the only way to remain competitive. Let’s dive in! But how can that be true?

Business 122

Business Research Competitive Profiling 122