Tinuiti

JULY 3, 2024

Predictive Analytics and Data Analysis AI can be used to predict customer behavior and anticipate their needs. Ruchika Singh, Spotify’s director of data science and insights, highlighted in a recent interview that these models continuously evolve to meet changing business demands, ensuring competitive edge.

Marketing 264

Marketing Marketing Predictive Analytics Algorithm 264

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. . ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Win Competitive Intelligence 104

mention

JUNE 3, 2024

With over 56% of leading brands now revealing that they use competitive intelligence to keep an eye on their competitors, it’s no longer a case of ‘should you monitor competitors,’ it’s when will you start? Did you know that competitor analysis tools can make your decision-making five times faster ?

Competitor Analysis 162

Competitor Analysis Competitive Intelligence Analysis Competitive 162

mention

DECEMBER 28, 2022

The tools from this section serve different purposes in one tool, from the standard search volume data to competitive keyword gap analysis. The tool offers a wide range of keyword research features, from the standard search volume data and traffic analysis to competitive keyword gap analysis and position tracking.

Research 162

Research Brainstorming Analysis Competitive 162

mention

JUNE 13, 2024

It provides valuable insights through data analysis and sentiment analysis , aiding in brand strategy and customer satisfaction. Social Monitoring: Tracks specific metrics or mentions without deeper analysis. Trend Analysis: Detecting shifts in customer preferences and market trends.

Travel 162

Travel Commerce Retail Hospitals 162

Zoominfo

JULY 30, 2018

Create content longer than 1,000 words: An analysis of 1,000 articles shows content with more than 1,000 words consistently receives a higher number of shares and links than shorter-form content ( source ). Long-tail keywords are more specific and tend to have a lower search volume, but less competition.

Brainstorming 180

Brainstorming Copywrite Algorithm Research 180

Netbasequid

JANUARY 5, 2021

Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency. It’s a big undertaking for sure – and the quicker, the better.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Zoominfo

FEBRUARY 19, 2019

And, an incomplete content calendar will allow a large number of buyers to slip through the cracks and into the waiting hands of your competition. The first step to a better content calendar is to conduct a thorough analysis of your organization’s sales cycle. Consider activities like brainstorming, feedback, editing, and more.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Fuld

APRIL 23, 2023

We aim to make sure your team ends up with a high-value, prioritized action plan that directly addresses your key competitive concerns. Companies looking to stay ahead of the competition should consider war gaming as a must-have part of their short-term strategic planning. Contact Us Download our Early Warning Toolkit.

Gaming 52

Gaming Competitive Brainstorming Competitive Landscape 52

mention

JULY 8, 2022

In a survey of 330 respondents (149 agency representatives and 181 brand representatives) conducted by the influencer marketing platform, HypeAuditor, it was found that 41.34% of brands and 26.35% of agencies did not know which influencers their competition was working with. Mistake #15: Using the Wrong Metrics and Neglecting Analysis.

Marketing 214

Marketing Marketing Copywrite Sales 214

SpyFu

JANUARY 15, 2021

Then, brainstorm content that answers the questions. Google Alerts are excellent for brainstorming and idea generation, but it’s important to follow up your ideas with keyword research and search intent research in order to accurately gauge your audience’s interests. For example, we track “SEO software” and “competitor analysis tools.”

Marketing 112

Marketing Brainstorming Marketing Research 112

mention

SEPTEMBER 25, 2023

Keyword Difficulty Analysis ChatGPT offers no direct insights into keyword difficulty or competition levels, vital factors when prioritizing SEO keywords. Using ChatGPT to Brainstorm Content Now that we have done our keyword research, let’s see how ChatGPT can help us come up with some content ideas.

Research 179

Research Brainstorming Knowledge Marketing 179

Moz

OCTOBER 12, 2020

In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. Barriers to competitive advantage.

Advantage 66

Advantage Advantage Competitive Due Diligence 66

Zoominfo

SEPTEMBER 10, 2018

Latent Semantic Indexing—or Latent Semantic Analysis as it’s sometimes referred to—is an information retrieval system based on mathematical analysis. Whether Google uses LSI or another more complex type of analysis, their goal is the same—understand how different topics and keywords connect to inform the entirety of any given website.

Algorithm 133

Algorithm Brainstorming Analysis Research 133

Netbasequid

SEPTEMBER 30, 2022

Since investing in research and development is out of reach for most businesses, brainstorming and new product market research is the surest path. The SWOT analysis is a great way to screen ideas by comparing them to the market and to each other. Threats to the idea include competition, high market regulation, and security risks.

Research 98

Research IT SWOT Analysis 98

Alpha Sense BI

NOVEMBER 13, 2023

In our 2023 State of Gen AI & Market Intelligence report —which surveyed 500-plus professionals across various industries including Corporate Development, Corporate Strategy, Competitive Intelligence—a vast majority (over 80%) of respondents plan to leverage genAI tools in their research this coming year.

Intellectual Property 116

Intellectual Property Knowledge Algorithm Brainstorming 116

CXL

FEBRUARY 3, 2022

When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. We try to be 10x better and more exciting than the competition.” – Nilan Peiris, VP of Growth at Wise. The result?

Marketing 85

Marketing Marketing Brainstorming Competitive 85

SpyFu

JANUARY 29, 2021

Search intent analysis is the art of understanding the people behind a Google search. Before writing this article, we analyzed search intent for "search intent analysis." Doing this kind of analysis can help you start to understand who these searchers are. Even with the best marketing magic, we can't read minds. (It

Analysis 99

Analysis Brainstorming Learning Gaming 99

Zoominfo

FEBRUARY 19, 2019

And, an incomplete content calendar will allow a large number of buyers to slip through the cracks and into the waiting hands of your competition. Analyze your sales cycle The first step to a better content calendar is to conduct a thorough analysis of your organization’s sales cycle. Let’s get started!

Brainstorming 100

Brainstorming Sales Marketing Marketing 100

SpyFu

JUNE 7, 2021

Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. Savvy marketers need to understand that a targeted, data-informed approach is the only way to remain competitive. Google won't always share the details you need.

Business 122

Business Research Competitive Profiling 122

Similarweb

JULY 15, 2021

How to keep up with Olympic-sized competition. Similarweb provides the data to show you just how well your competition is performing. Then, using your newfound insights you can jump in the race and brainstorm ways to relate your product, service, and/or brand to the Olympics. When you’re marketing, that’s really important.”.

Marketing 111

Marketing Sports Marketing Gaming 111

SpyFu

SEPTEMBER 7, 2023

. #2: Target Your Competitors’ Keywords Getting ahead of the competition is a major goal for anyone who wants to improve Google rankings. That’s why it’s crucial to keep a close eye on the competition and one up all of their strategies to improve Google rankings.

Brainstorming 98

Brainstorming Profiling Competitive Competitor Analysis 98

SpyFu

DECEMBER 19, 2022

With so much competition and ever-evolving algorithms, it can be extremely challenging to get your website to the top of Google. This will help you brainstorm ideas for content that your target audience will love. A BuzzSumo analysis of 100 million articles found that long-form content gets more social shares.

Profiling 111

Profiling Analysis Brainstorming Competitor Analysis 111

Datapine Blog

MARCH 25, 2022

Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset. However, this has been changing in the past years as new tools emerge that allow users to perform advanced analysis with just a few clicks. Let’s see a conceptual definition of the two.

Business Intelligence 105

Business Intelligence Intelligence Intelligence Business 105

SpyFu

DECEMBER 9, 2020

Even though we’re targeting less-competitive long tail keywords now, the process starts by identifying head terms. This is the time to be creative and brainstorm. Step 2: Compare volume vs. competitiveness A good keyword is one that is used by your customers and that you have a chance to rank for. The matrix is already useful.

Matrix 71

Matrix Research Brainstorming Competitive 71

SpyFu

JUNE 29, 2022

They want to know what makes you stand out from all the competition – and there’s a lot of it! Run an SEO analysis not just locally, but on national competitors as well. Then, brainstorm motivations behind why and when they would pull up Google in search of a solution to that problem. Who are they?

Business 88

Business Brainstorming Research Analysis 88

Datapine Blog

AUGUST 14, 2020

To reach success in our competitive environment, businesses must put customers first. Our customer churn analysis example shows that the total percentage amounts to almost 17% for the past 12 months. As we mentioned, client churn dashboards have a critical role in staying healthy in our competitive environment.

Brainstorming 70

Brainstorming KPI Loss Analysis 70

SpyFu

JULY 19, 2024

They typically have high search volumes but are also highly competitive. Google Keyword Planner Google Keyword Planner is a free tool that provides insights into keyword search volumes and competition levels. Ahrefs Ahrefs is a comprehensive SEO tool that offers in-depth keyword analysis, backlink tracking, and competitor research.

Research 52

Research Brainstorming Briefing Competitive 52

SpyFu

JULY 19, 2024

They typically have high search volumes but are also highly competitive. Google Keyword Planner Google Keyword Planner is a free tool that provides insights into keyword search volumes and competition levels. Ahrefs Ahrefs is a comprehensive SEO tool that offers in-depth keyword analysis, backlink tracking, and competitor research.

Research 52

Research Brainstorming Briefing Competitive 52

Datapine Blog

FEBRUARY 9, 2024

Marr asserts effective management of KPIs as the answer to this necessity: “It is more important than ever that business leaders and senior executives are able to make better-informed decisions, improve performance, and seek out new and novel ways to gain the edge over their competition,” Marr explains. What Are KPI Best Practices?

KPI 88

KPI Management Retail Analysis 88

SpyFu

MAY 21, 2021

Providing readers with something they can learn from or can take back to their team to back up an idea is what’s going to set your brand apart from the competition. Use the SERP Analysis to see what pages rank in the top 10. SERP Analysis for “spyfu.” That’s what makes content marketing successful. goals to good use.

Marketing 104

Marketing Marketing Win Research 104

ATTEST

FEBRUARY 24, 2023

Best for: Brand tracking Consumer profiling Creative testing Market analysis New product development If you’re a consumer insights professional looking to partner with a market research company, schedule a demo today to see how Attest can help you get the data you need.

Profiling 52

Profiling Benchmarking Market Research Marketing Research 52

Moz

MARCH 2, 2020

They also look at the local competitors to see if the competition would be hard to beat, or if they could do the job better. Instead, it: Regularly assesses the competition in its market, taking into account the distance from which customers are likely to come for goods and services. Success lies in truly seeing the lay of the land.

Profiling 65

Profiling Brainstorming Competitive Landscape Competitive 65

Moz

MAY 18, 2020

In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Reduce cannibalism and competition.

Win 71

Win Commerce Knowledge Competitive 71

Netbasequid

NOVEMBER 30, 2021

And consumer insights are great for brainstorming marketing ideas. For instance, social listening provides the ability to segment your audience by the customer journey or a customer care analysis to filter for these narratives from within your brand mentions. Audience Analysis. Campaign Analysis. Issue Response.

Analysis 59

Analysis Brainstorming Entertainment Marketing 59

Moz

APRIL 18, 2019

Hold a half-day all hands brainstorm meeting. Twice a year my team holds a half-day strategy brainstorm meeting. Who doesn’t love geeking out over a fun site audit, or that content analysis that you have been spending weeks to build? How they out-thought Google and beat down the competition. Okay, okay, I know.

Briefing 62

Briefing Brainstorming Learning Knowledge 62

Moz

MAY 2, 2019

Not to mention it's a straightforward way to learn about your competitor's deepest and darkest secrets: you have literal competitive intel from their customer's perspective. If you're serving clients in a highly competitive market like insurance, real estate mortgage banking, you'll want to run these audits more often.

Profiling 57

Profiling Brainstorming Win Knowledge 57