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Mona Liddell is a research manager for IDCs CIO Executive Research team. She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. Contact us today to learn more.
Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. Contact us today to learn more.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.
That’s where market analysis tools come in. Market analysis is an extension of market research. In other words, market research answers the “What?” while market analysis answers the “Why?” Related reading: How AI is Shaping the Future of Investment Research. When Do You Need Market Analysis Tools?
However, competitive analysis about your competitors can be a complex and time-consuming process. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Competitor websites and marketing materials Start researching your competitors' own websites.
This type of market research not only adds more depth, but also provides data that’s more easily measured. It can provide historical data as well, making benchmarking much simpler. Your market research tools should offer all of the above. Product Innovation Research: What are the unmet needs in the marketplace?
Competitive Analysis. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. Plus, you can use their data to benchmark against your own efforts. Keyword Analysis.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. He also holds a master’s degree in operations research from New York University.
That being said ,if you have someone who is fantastic at making people feel at home and pulling information from a consumer, then it can be a very helpful type of market research! PrimaryResearch. Competitive Analysis. It’s a crucial aspect of market research to analyze your rivals and see how they stack up.
Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. They come in handy to manage the results, but also the most important aspect of any analysis: the presentation of said results, without which it becomes hard to make accurate, sound decisions.
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
Whether it’s information about a competitor’s new products, market segmentation, customer insights, pricing benchmarks, or financial performance, market research platforms that utilize the power of AI are revolutionizing strategic planning processes, product development decisions, and investment strategy.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? PEST Analysis – Stands for political, economic, social, and technological analysis.
Having sufficient data available in your arsenal allows you to define industry standards, benchmarks, trends, movements, and performance. You need big data sets for competitive analysis and a platform that can handle massive amounts of information. Don’t underestimate the power of social media.
Best for: Brand tracking Consumer profiling Creative testing Market analysis New product development If you’re a consumer insights professional looking to partner with a market research company, schedule a demo today to see how Attest can help you get the data you need.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
So why should you start tracking rainbow capitalism themes in your competitive analysis and market strategy? For businesses and financial investors, tracking themes in rainbow capitalism is essential for completing your market analysis and turning your competitive strategy from reactive to proactive.
Mona Liddell is a research manager for IDCs CIO Executive Research team. She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. Contact us today to learn more.
To optimize both margin and market share, a data-centric, live state of the market pricing analysis can solve many of the unanswered questions services leadership and pricing directors face. Clients background The client for this price benchmarking project was a global Top 3 hardware OEM.
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