Analysis Benchmarking Primary Research 
CIO
AUGUST 1, 2024
Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. Contact us today to learn more.
mention
AUGUST 7, 2024
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
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Alpha Sense BI
MAY 8, 2023
However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.
Alpha Sense BI
DECEMBER 13, 2022
That’s where market analysis tools come in. Market analysis is an extension of market research. In other words, market research answers the “What?” while market analysis answers the “Why?” Related reading: How AI is Shaping the Future of Investment Research. When Do You Need Market Analysis Tools?
Aqute Intelligence
JULY 8, 2024
However, competitive analysis about your competitors can be a complex and time-consuming process. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Competitor websites and marketing materials Start researching your competitors' own websites.
Netbasequid
AUGUST 9, 2022
This type of market research not only adds more depth, but also provides data that’s more easily measured. It can provide historical data as well, making benchmarking much simpler. Your market research tools should offer all of the above. Product Innovation Research: What are the unmet needs in the marketplace?
Netbasequid
AUGUST 15, 2022
Competitive Analysis. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. Plus, you can use their data to benchmark against your own efforts. Keyword Analysis.
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