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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. What is Competitive Benchmarking? Let’s start with the basics.

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A Guide to Social Media Competitive Analysis (Template)

Crayon

Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community. This blog will guide you on what social media competitive analysis is and how to create a template that will set your marketing team up for success! Gather your data.

Analysis 662
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Banks bet on AI to deliver digital efficiencies

CIO

The Global Banking Benchmark Study 2024 , which surveyed more than 1,000 executives from the banking sector worldwide, found that almost a third (32%) of banks’ budgets for customer experience transformation is now spent on AI, machine learning, and generative AI.

Banking 530
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Beyond the hype: Do you really need an LLM for your data?

CIO

In retail, they can personalize recommendations and optimize marketing campaigns. At a client in the high-end furniture sales industry, we were initially exploring LLMs for analyzing customer surveys to perform sentiment analysis and adjust product sales accordingly. An LLM would be overkill for this type of analysis.

Analysis 431
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. Prior to joining IDC, Mona served as a market insights advisor for the IBM infrastructure team.

IT 467
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Using FactSet for Competitor Analysis | Cipher

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy.

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Unlocking the Power of Marketing Account Intelligence Software

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This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.