This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.), Contact us today to learn more.
But through a systematic analysis of the AI capabilities that are actually available today – as opposed to features that vendors have promised or theorized but not yet implemented – it’s possible to gain an accurate assessment of the extent of AI’s impact on the cybersecurity space. What’s the value of AI in cybersecurity tools?
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
Enterprise transformation tools like OrbusInfinity, Planview, or LeanIX typically provide functions like decision analysis, presentation, modeling, and collaboration to support EA frameworks. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
Users can run the right go-to-market strategies , with the right prospects, at the moment those prospects are ready to act. D&B Connect D&B Connect is an AI-driven data management platform that improves how businesses handle customer data and market insights.
Government agencies and nonprofits also seek IT talent for environmental data analysis and policy development. Government agencies and nonprofits are looking for data scientists and engineers to help with climate modeling and environmental impact analysis. the worlds leading tech media, data, and marketing services company.
Quantify ROI: Provide a detailed return on investment (ROI) analysis to gain leadership support. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company.
To that end, IT leaders should perform a careful analysis of ROI before, during, and after an edge implementation. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Learn more about IDC’s research for technology leaders.
Create awareness: Share data-driven analysis with key stakeholders and executives and educate them about the challenge. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Take a scientific approach with explicit hypotheses and rigorous analysis to validate potential solutions. Cost-benefit analysis: Evaluate the total cost of ownership (TCO) in maintaining outdated technologies versus the benefits of retiring them. the world’s leading tech media, data, and marketing services company.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),
After each exercise or real incident, a thorough post-mortem analysis should be conducted to evaluate the response and make necessary adjustments to processes and plans. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?
The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? The benefits of competitive benchmarking. Learn more about the benefits of benchmarking. Download now.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
In this fast-moving world, businesses that use benchmarking comparisons to continuously improve their products, services, and processes up to date will ultimately win. What is Benchmarking? Benchmarking is one of the best tools to keep businesses up to date and focused on continuous improvement. increased efficiencies.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a marketintelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.
To do that requires a workload analysis to determine how the features and functionality of each product align with workload requirements. While VMware is the dominant hypervisor in the market and thus compatible with the widest range of workloads, plenty of workloads work with the other hypervisors. Contact us today to learn more.
In fact, according to Lucidworks’ global generative AI benchmark study released August 10, 96% of executives and managers involved in AI decision processes are actively prioritizing generative AI investments, and 93% of companies plan to increase their AI spend in the coming year. S&P Global MarketIntelligence is looking at them all. “We
Building a strong foundation in both areas will provide your organization with superior marketingintelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where marketanalysis tools come in.
MarketIntelligenceMarketintelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketingintelligence and corporate intelligence.
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. Consider the search engine market. Is it easy for them to switch to a better provider?
Marketingintelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketingintelligence insight! What Is MarketingIntelligence? What Is MarketingIntelligence? 10 MarketingIntelligence Use Cases.
In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. Instead, we recommend partnering with a marketintelligence solution to do the heavy lifting. These are your buyer personas.
The marketintelligence company ’s competitive pricing experts used a three-step approach over seven weeks to address the client’s concerns. Infiniti began with a pricing analysis to help the client understand consumers’ preferred price points and competitors’ pricing strategies.
There’s never been a better use case for this social media analytics and marketintelligence combo. When it comes to identifying these new opportunities, you need powerful competitor auditing capabilities and top-notch marketintelligence. And this is where competitive intelligence tools come in.
Artificial intelligence (AI) and smart marketintelligence solutions are the key to keeping banks competitive in unpredictable markets. They allow analysts to maintain a birds-eye view of their market landscape while drilling down into the sectors, companies, industries, and trends that matter most to them.
It can also help benchmark performance and develop strategies to outperform competitors. Regular monitoring can reveal gaps in the market, areas for improvement, and innovation potential, ensuring a business stays competitive and relevant. MarketIntelligence Understanding market trends is vital for staying competitive.
May-Yee Ng is a 16-year executive at Chevron, currently serving as the American multinational energy corporation ’s general manager of competitive intelligence. Blake Reuter Market Intel Manager GE Capital Americas. Executive Profile: Blaker Reuter, MarketIntelligence and Strategic Planning Manager at GE Capital.
The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. A competitive audit can help companies establish marketingbenchmarks by discovering what others in their industry are doing and the results they get from it. To fill market gaps.
This means global language LexisNexis news data will be available in all NetBase analysis widgets, providing new, global insight opportunities for your brand – opportunities we’ll detail in a moment! Analyzing news media coverage and social media engagement side by side in the same product offers real-time consumer and marketintelligence.
We’ll deconstruct this a bit using marketintelligence to examine the layers, including: How to use social listening tools to understand consumers. Once you establish your baseline, marketintelligence monitors for deviations and sends an alert. Which brands didn’t listen – and the unsurprising results.
Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Trista Ristvedt is the senior program manager of competitive analysis at the Tennessee Valley Authority , a federally owned corporation in the U.S. Derek Mauzy Market Intel Director Reliant.
To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced marketintelligence platforms.
And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? It provides metrics that matter – demographics, psychographics, sentiment analysis and even brand passion. Let’s check it out!
Consumer behavior analysis. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Consumer Behavior Analysis & Measurement. We’ll do so with a focus on: Defining consumer behavior.
At the center of it all is data collection and analysis. Our family of platforms extends to all four corners of the open web to get you the intelligence you need. A social media tracking tool is a program that helps you find valuable information on social media through data collection and analysis. NetBase Quid ®.
Her career is also focused on marketing , team-building and marketanalysis. The global sales forecasting and competitive intelligence manager is a graduate of the University of Michigan at Dearborn with a bachelor’s degree in marketing and communications. John Johnson Senior Manager Nissan Motor Corporation.
Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. And it all hinges on consumer and marketintelligence. This data must be drawn from both consumer and market data sources – and aggregated for analysis.
In this roundup, you’ll see key features that will enhance your consumer and marketintelligence gathering efforts, including: Expansion of the industry’s most comprehensive channel coverage. You can replace the default General Conversation theme with an industry sub-category to deepen your analysis. TikTok Themes.
New forces and volatile markets are creating newer, greater demands for effective marketintelligence research. With AI and NLP, financial analysts and investment managers can avoid missing out on key insights, underperforming on their benchmark, and lagging behind the competition. . What is NLP?
9, 2021 /PRNewswire/ — Insurance companies will need to accelerate the evolution of everything from distribution and pricing to customer and investor relations, according to the newly released 2022 Insurance Industry Outlook Report from S&P Global MarketIntelligence. Source: S&P Global MarketIntelligence.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content