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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. What is Competitive Benchmarking? Let’s start with the basics.

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Edge computing lessons learned

CIO

To that end, IT leaders should perform a careful analysis of ROI before, during, and after an edge implementation. Learn more about IDC’s research for technology leaders. Contact us today to learn more. Although edge implementations can cost more, eliminating latency can be worth the expense.

Learning 744
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Six steps to creating a successful IT strategy: A guide for CIOs

CIO

Step 2: Understanding competitors Competitive analysis IT leaders must understand the competitive landscape to position their organization for success. Step 3: Current state analysis of IT IT landscape assessment IT leaders must evaluate their current technologies, processes, and capabilities. Contact us today to learn more.

IT 835
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Competitive Benchmarking: A Strategic Guide

TBR

What Is Competitive Benchmarking? Competitive benchmarking uses qualitative and quantitative data to rank IT vendors against their peers. Competitive benchmarking is a tool that TBR has been providing to leading IT vendors for nearly 20 years.

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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

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Banks bet on AI to deliver digital efficiencies

CIO

The Global Banking Benchmark Study 2024 , which surveyed more than 1,000 executives from the banking sector worldwide, found that almost a third (32%) of banks’ budgets for customer experience transformation is now spent on AI, machine learning, and generative AI.

Banking 554
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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 173