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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

Analysis 662
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. The problem isnt just the shortage of qualified candidates; its the lack of alignment between the skills available in the workforce and the skills organizations need. Take cybersecurity, for example.

IT 467
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Freshworks’ annual benchmark report outlines key trends evolving IT service management

CIO

The Freshworks Freshservice IT Service Management Benchmark Report (FBR), which surveyed more than 9,400 organizations across over 100 countries, found that organizations that automate business processes with workflows saw a 26.63% reduction in average resolution time (ART) and improved first contact resolution of employees by 77%.

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Banks bet on AI to deliver digital efficiencies

CIO

The Global Banking Benchmark Study 2024 , which surveyed more than 1,000 executives from the banking sector worldwide, found that almost a third (32%) of banks’ budgets for customer experience transformation is now spent on AI, machine learning, and generative AI. Among laggards, only 70% think so.

Banking 530
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication. adults actively seek and follow sustainability issues.

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Beyond the hype: Do you really need an LLM for your data?

CIO

At a client in the high-end furniture sales industry, we were initially exploring LLMs for analyzing customer surveys to perform sentiment analysis and adjust product sales accordingly. Another client that comes to mind is a company that monetizes operational benchmarking of clinical facilities. Theyre impressive, no doubt.

Analysis 431
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TBM helps CIOs translate tech spending to business outcomes

CIO

The goal is to give such leaders widespread visibility into planning, benchmarking, and optimization of their IT investments, according to the TBM Council. The goal is to give such leaders widespread visibility into planning, benchmarking, and optimization of their IT investments, according to the TBM Council.

Business 360