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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

Analysis 662
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Banks bet on AI to deliver digital efficiencies

CIO

The Global Banking Benchmark Study 2024 , which surveyed more than 1,000 executives from the banking sector worldwide, found that almost a third (32%) of banks’ budgets for customer experience transformation is now spent on AI, machine learning, and generative AI.

Banking 530
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Freshworks’ annual benchmark report outlines key trends evolving IT service management

CIO

Similarly, 52% used SaaS applications for human resources (HR) management, while half of those surveyed also preferred SaaS for business intelligence tools and customer relationship management. It also delineated seven key performance indicators (KPIs) with detailed analysis across industries.

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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders.

IT 467
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What is business intelligence? Transforming data into business insights

CIO

Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions. BI tools could automatically generate sales and delivery reports from CRM data.

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Beyond the hype: Do you really need an LLM for your data?

CIO

At a client in the high-end furniture sales industry, we were initially exploring LLMs for analyzing customer surveys to perform sentiment analysis and adjust product sales accordingly. Another client that comes to mind is a company that monetizes operational benchmarking of clinical facilities.

Analysis 431