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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. What is Competitive Benchmarking? Let’s start with the basics.

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

Analysis 662
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Beyond the hype: Do you really need an LLM for your data?

CIO

At a client in the high-end furniture sales industry, we were initially exploring LLMs for analyzing customer surveys to perform sentiment analysis and adjust product sales accordingly. Another client that comes to mind is a company that monetizes operational benchmarking of clinical facilities.

Analysis 431
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Contact us today to learn more. Mona Liddell is a research manager for IDCs CIO Executive Research team.

IT 467
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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. Why Sales Analytics is Essential for Success Sales analytics tools have become integral to companies striving to make informed, data-driven decisions.

Sales 246
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Leading the digital charge: Inspiring innovation and fostering a culture of excellence

CIO

Acknowledging the challenges of digital transformation Lack of precedence or an absence of suitable benchmarks for results could be limiting factors for a digitalization exercise. Apart from boosting engagement and motivation, this facilitates informed decision-making.