Remove Analysis Remove Benchmarking Remove Competitive
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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours).

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Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

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Freshworks’ annual benchmark report outlines key trends evolving IT service management

CIO

Today’s hyper-competitive business landscape demands businesses to do more with less. To paint a clearer and more accurate picture of how the adoption of IT solutions impacts businesses, the report provides comprehensive benchmarking and insights broken down by region, country, industry, and even company size.

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Using FactSet for Competitor Analysis | Cipher

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy.

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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. This leaves a significant 70% who arent exploring this avenue.

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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.