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Salesforce: Latest news and insights

CIO

its services include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Salesforce Platform. Salesforce to acquire PoS startup PredictSpring to augment Commerce Cloud August 2, 2024: Salesforce has signed a definitive agreement to acquire cloud-based point-of-sale (PoS) software vendor PredictSpring.

Commerce 344
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. One report found that global e-commerce brands spent over $16.7 There are many ways that data analytics can help e-commerce companies succeed. Conversion rates are the most important indicators of success in e-commerce.

Commerce 244
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3 powerful lessons of using data governance frameworks

CIO

The US Department of Commerce (DOC) is probably the biggest collector of data in the United States. Another important project currently underway at the DOC is the collection and analysis of data to inform supply-chain policy. Who gets involved in defining frameworks? Data Governance, IT Governance Frameworks, IT Leadership

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What is an SLA? Best practices for service-level agreements

CIO

Customer experience: SLA benchmarks help ensure customer satisfaction. E-commerce operations typically have extremely aggressive SLAs at all times; 99.999 percent uptime is a not uncommon requirement for a site that generates millions of dollars an hour. This may be measured by time slot, with, for example, 99.5 Workloads have changed.

Commerce 360
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Omnichannel commerce: How to do it successfully (and why)

bazaarvoice

Omnichannel… omnichannel strategy… omnichannel commerce… omnichannel retail… harmonic retail. The same goes for omnichannel commerce. We all know the term, but have we actually bothered to understand what it means, and learn the benefits of an omnichannel commerce strategy? What is omnichannel commerce?

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Digital Transformation Examples: How Vendors Are Adapting to GenAI and Market Shifts

TBR

TBR’s Digital Transformation: Digital Marketing Services Benchmark provides key service line, regional and operational data and analysis across 19 leading digital marketing services vendors. Service lines covered are Strategy, Creative & Branding, Web, Mobile & Commerce, and Advertising and Analytics.

Marketing 130
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What is a Competitive Analysis? 2023 Guide

Netbasequid

Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. However, if you understand the process, you can do it all year – as you should.