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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

Analysis 662
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Beyond the hype: Do you really need an LLM for your data?

CIO

My work centers around enabling businesses to leverage data for better decision-making and driving impactful change. These traditional tools are often more than sufficient for addressing the bread-and-butter analytics needs of most businesses. An LLM would be overkill for this type of analysis. You get the picture.

Analysis 431
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What is business intelligence? Transforming data into business insights

CIO

Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. adults actively seek and follow sustainability issues.

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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders.

IT 467
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UL’s leap into the genAI evaluation business raises key questions

CIO

These foundation models are opaque,” Purcell said, raising questions about the value of the analysis if the foundation model is off-limits. Another analyst, Paul Smith-Goodson, VP/principal analyst for Moor Insights & Strategy, agreed with the need to factor in the foundation model in any safety or reliability analysis. “To