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3 Ways to Operate a More Data-Driven Marketing Program

Zoominfo

But, just in case, we’ll give you a brief refresher. In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. These are your buyer personas.

Marketing 153
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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. He also holds a master’s degree in operations research from New York University.

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Energy Sector Seen to Regain Momentum After 2020 Slowdown

ArchIntel

Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Trista Ristvedt is the senior program manager of competitive analysis at the Tennessee Valley Authority , a federally owned corporation in the U.S. Here are the profiles of some of them.

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How to Complete a Competitive Audit

Netbasequid

The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. A competitive audit can help companies establish marketing benchmarks by discovering what others in their industry are doing and the results they get from it. Website analysis. Content analysis.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

Her career is also focused on marketing , team-building and market analysis. As a competitive intelligence manager, Voda leads the firm’s financial benchmarking process. During this time away from home, Johnson took on key roles in alliance market analysis and global customer insights.

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Opportunities Await Aerospace and Defense Industry Amid Highly Competitive Market

ArchIntel

Robbins’ other professional fortes include budget management, supply chain management, and strategic planning and analysis. While working as senior strategy manager for almost two years, Fliegel was responsible for leading market assessments, strategic planning, as well as industry and competitor benchmarking.

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Social Media Analytics for Capturing Social Buzz in Entertainment Industry

Netbasequid

We use it for volume reach, sentiment, engagement, and competitive benchmarking. We also do lots of historical analysis, particularly as part of competitor benchmarking, and it’s really fascinating to see how all the different data sources ‘talk’ to each other. Your favorite thing(s) or experiences that stand out for you.