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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. What is Competitive Benchmarking? Let’s start with the basics.

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

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Banks bet on AI to deliver digital efficiencies

CIO

The Global Banking Benchmark Study 2024 , which surveyed more than 1,000 executives from the banking sector worldwide, found that almost a third (32%) of banks’ budgets for customer experience transformation is now spent on AI, machine learning, and generative AI.

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Freshworks’ annual benchmark report outlines key trends evolving IT service management

CIO

The Freshworks Freshservice IT Service Management Benchmark Report (FBR), which surveyed more than 9,400 organizations across over 100 countries, found that organizations that automate business processes with workflows saw a 26.63% reduction in average resolution time (ART) and improved first contact resolution of employees by 77%.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication. adults actively seek and follow sustainability issues.

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Beyond the hype: Do you really need an LLM for your data?

CIO

At a client in the high-end furniture sales industry, we were initially exploring LLMs for analyzing customer surveys to perform sentiment analysis and adjust product sales accordingly. Another client that comes to mind is a company that monetizes operational benchmarking of clinical facilities.

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Using FactSet for Competitor Analysis | Cipher

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy.