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More than two-thirds of competitiveintelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitiveintelligence leader roles. in market and competitiveintelligence leader roles.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitiveintelligence leader roles.
Marketing or product development are the usually the departments that research and build competitivebattlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitivebattlecards can be a vital part of a sales professional’s arsenal in winning more deals.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitiveintelligence value of Glassdoor. These details, however, could prove handy for filling competitivebattlecards. The trend analysis approach also applies to job postings. ArchIntel™ -.
This is why we’ve spent so much time developing a Notebook product that seamlessly integrates into our existing market-leading research and analysis tools. Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitiveintelligence deliverables.
Despite our obvious bias, we know that you don’t always need an external competitiveintelligence agency. Your in-house teams can do things that competitiveintelligence agencies can’t, like ask salespeople what they hear in the field. When do you need a competitiveintelligence agency?
Sales Experience Analysis. By running a sales experience analysis program, you’ll be able to collect buyer feedback from all your rep’s deals, so that you can get first-hand, unbiased insight into why your rep really wins and loses. CompetitiveIntelligence. Conversational Intelligence Tools.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Results for the Client.
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. Competitor analysis can provide clear intelligence about your competition and market dynamics to inform your talking points. A business with strong CRM information is well-positioned to succeed in this.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
In today’s fast-paced and ever-evolving business landscape, staying ahead of the competition is more challenging yet more crucial than ever. Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place.
In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitiveintelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. At the center of it all is data collection and analysis. But don’t worry, you will not need all 25 of these.
LAST DAY TO REGISTER - Get certified in the Foundations of CompetitiveIntelligence. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Learn how to build a high-ROI battlecard program that sales loves.
Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. Cost: Pricing for Klue is not publicly listed. Quotes are provided on an individual basis.
Our next several courses are all about turbocharging the effectiveness of your competitiveintelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ).
As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple. Across the top, we get a breakdown of strengths, weaknesses, root causes, best practices, and additional competitiveintelligence. If you click on the card you will see the additional details.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Rival IQ is NetBase Quid’s sister company built on the same advanced AI technology that allows brands to perform unparalleled social media competitiveintelligence. Mentionlytics.
As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple. Across the top, we get a breakdown of strengths, weaknesses, root causes, best practices, and additional competitiveintelligence. If you click on the card you will see the additional details.
Though some, more in depth tools, may include sentiment analysis, benchmarking capabilities, and advanced demographics such as professions and interests. Social media marketing tools also track and measure consumer feedback, from online conversations and reviews, to surveys and sentiment analysis. Sentiment Analysis.
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior CompetitiveIntelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitiveintelligence.” Moving on. “As
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel uses powerful tools. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%.
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