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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.
Its coaching and insights are built on analysis of behavioral data, helping sales teams boost their dealmaking capacity by proactively meeting customer needs. Substrata can help refine sales strategies with a user-friendly interface, and a wide array of customization and integration options.
Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. Now's the time to up your competitor analysis game and Aqute Intelligence invites you to dive deep into the world of strategic insights.
Sales Experience Analysis. By running a sales experience analysis program, you’ll be able to collect buyer feedback from all your rep’s deals, so that you can get first-hand, unbiased insight into why your rep really wins and loses. Optimizing your Sales Experience to Increase Win Rates.
Your teams don’t always have the time to conduct a significant research project, such as a complete analysis of the field. Competitive intelligence agencies are optimised to deliver both broad market appraisals, as well as in-depth analysis of hard-to-reach rivals. When do you need a competitive intelligence agency?
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Results for the Client.
Competitor analysis can provide clear intelligence about your competition and market dynamics to inform your talking points. The research leads directly to battlecard creation—probably the most recognizable strategic asset for active selling, and a highly effective sales enablement tool when maintained and distributed regularly.
This is why we’ve spent so much time developing a Notebook product that seamlessly integrates into our existing market-leading research and analysis tools. Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
These details, however, could prove handy for filling competitive battlecards. The trend analysis approach also applies to job postings. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? PEST Analysis – Stands for political, economic, social, and technological analysis.
Klue’s competitor analysis data comes from a wide range of sources, including website updates, social media posts, press releases and media mentions, product launches, and user reviews, among others. TrustRadius for Vendors TrustRadius for Vendors is a powerful platform designed to bridge the trust gap between technology buyers and providers.
At the center of it all is data collection and analysis. A social media tracking tool is a program that helps you find valuable information on social media through data collection and analysis. Competitor analysis through battlecards, consumer feedback, and campaign tracking. What Are Social Media Tracking Tools?
Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It also lacks advanced search capabilities, such as keyword and synonym recognition, thematic search, and sentiment analysis.
JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis).
Certain CI tools are also equipped with AI-based capabilities, like sentiment analysis and generative AI , that allow you to not only stay aware of market and competitor events, but also understand how key stakeholder groups (i.e. investors, customers, and peers) feel about them and gain insight into what will likely happen next.
Learn how to build a high-ROI battlecard program that sales loves. Quick start guide to doing a competitor analysis. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Popular resources for members. Member exclusive access to the chapter on AI from the all-new book Competing in a Digital World.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. With these features, the platform is able to provide comprehensive social media analytics including post performance, topical analysis, and ad performance. Mentionlytics.
TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! This workshop is your chance to: Learn critical analysis techniques that are the foundation of every battle card.
TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! This workshop is your chance to: Learn critical analysis techniques that are the foundation of every battle card.
Though some, more in depth tools, may include sentiment analysis, benchmarking capabilities, and advanced demographics such as professions and interests. Social media marketing tools also track and measure consumer feedback, from online conversations and reviews, to surveys and sentiment analysis. Sentiment Analysis.
As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple. The organizations that can stay current on this find a way to continuously adapt and thrive. For all others, growth strategies are built on guesses and assumptions.
As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple. The organizations that can stay current on this find a way to continuously adapt and thrive. For all others, growth strategies are built on guesses and assumptions.
In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Or analysis of CI, because apparently CI itself is not analysis. They send “battlecards” no one every uses. How can one use targeted markets? Just data on competitors?
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. To ensure accuracy, your analysis must be focused and systematic.” Again, creating a baseline of this analysis and consistent measurement is crucial. And, lacking in human bias.
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