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Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Sources: Thomson Financial and the Institute for Mergers, Acquisitions and Alliances. Factors to consider when evaluating expansion potential.
Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Sources: Thomson Financial and the Institute for Mergers, Acquisitions and Alliances.
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