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The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust. The analyst should be drawing on a variety of both primary and secondary intelligence. Cultural intelligence (C) From SWOT to TOWS. The analyst needs to be sceptical by nature.
Established competitor analysis frameworks include: SWOT Analysis – An analysis of your competitors’ strengths, weaknesses, opportunities, and threats. Conduct a SWOT Analysis This next step involves identifying and analyzing the strengths, weaknesses, opportunities, and threats for areas of your business or your competitor’s.
By staying ahead of market trends, the organization remains agile, adaptable, and ready to outperform rivals. This collaborative approach helps refine the strategy and build alliances, ensuring that it receives support from top management. the world’s leading tech media, data, and marketing services company.
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