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All consulting firms have a matrix structure with their operations organized around a cluster of clients, such as a sector group. Technology is a vast sector, which makes it challenging for any business seeking marketintelligence to organize relevant data from online sources or build structured insights from them.
This collaborative approach helps refine the strategy and build alliances, ensuring that it receives support from top management. A prioritization matrix can be used to rank gaps, highlighting those that require immediate attention versus those that can be addressed over a longer time frame.
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