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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. We’re bringing competition into the market ,” Mike Sievert, T-Mobile’s CEO, said during an earnings call in August.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Sources: Thomson Financial and the Institute for Mergers, Acquisitions and Alliances.

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The Expert Guide to Creating a Marketing Growth Strategy

CXL

To say the business landscape is competitive is an understatement. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Acquisitions. Partnerships.

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Six steps to creating a successful IT strategy: A guide for CIOs

CIO

Step 2: Understanding competitors Competitive analysis IT leaders must understand the competitive landscape to position their organization for success. Understanding the company’s competitive position allows IT leaders to mindfully act to implement technology for competitive advantage.

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