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How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Crayon

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. I’m so bad at keeping up with our competitive intel.

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How to Use Competitive Intelligence to the Fullest

ArchIntel

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.

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Obstacles in Collecting Competitive Intelligence

ArchIntel

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. He highlighted difficulties in completing an apples-to-apples comparison and measuring pricing competitiveness.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Lukas Voda, Competitive Intelligence Manager at Caterpillar.

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Competitive Benchmarking: A Strategic Guide

TBR

What Is Competitive Benchmarking? Competitive benchmarking uses qualitative and quantitative data to rank IT vendors against their peers. Competitive benchmarking is a tool that TBR has been providing to leading IT vendors for nearly 20 years.

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Why you should do routine intelligence gathering on your competitors…and how!

FedSavvy

Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. Contact us if you are interested.

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How predictive competitive intelligence could outsmart your competition

SCIP

SCIP Insights How predictive competitive intelligence could outsmart your competition Competitive Intelligence (CI) involves identifying opportunities and threats, monitoring competitors, and analyzing market trends to provide actionable insights. CI analysts are increasingly valued for their strategic input.