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2: Establishing a MarketIntelligence Portal to Become an Invaluable Resource. Steve Douvas, AVP/Sr Market Research Consultant, FM Global . The competitiveintelligence lead in a company is one that genuinely sits cross-function. Moorhead, Head of Intelligence Products & Services, LAC Group.
They often believe they “know everything there is to know” about their market and competitivelandscape. Markets are dynamic and subject to constant change by external forces. The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust.
The company is a member of the Alliance for Biosecurity — a consortium of companies committed to the research and development of vaccines and countermeasures to curb pandemics and bioterrorism. About The Pharmaceutical Company.
This helps provide a broader context for the external factors influencing your competitivelandscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. PEST Analysis – Stands for political, economic, social, and technological analysis.
Some provide additional services such as customer research and marketing strategy. Or they may focus less exclusively on competitive analysis, instead providing business intelligence, marketintelligence, traditional market research or analysis of industry trends in addition to competitor intelligence.
Step 2: Understanding competitors Competitive analysis IT leaders must understand the competitivelandscape to position their organization for success. This collaborative approach helps refine the strategy and build alliances, ensuring that it receives support from top management.
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