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How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Crayon

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits.

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How to Use Competitive Intelligence to the Fullest

ArchIntel

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.

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Obstacles in Collecting Competitive Intelligence

ArchIntel

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. The post Obstacles in Collecting Competitive Intelligence appeared first on ArchIntel™.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient.

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Why you should do routine intelligence gathering on your competitors…and how!

FedSavvy

Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. How to manage collected intelligence.

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

The analyst should be drawing on a variety of both primary and secondary intelligence. They need the technology-driven market intelligence system, easy access to relevant data, and an appropriate budget to report facts that support quality decision making. Cultural intelligence (C) From SWOT to TOWS.

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Competitive Benchmarking: A Strategic Guide

TBR

Click the video below to discover the fundamentals of competitive intelligence and learn how it can benefit your business strategy Understanding the Competitive Benchmarking Process The process of competitive benchmarking begins with collecting data across multiple vendors, ranking the vendors and analyzing their positioning.