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The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.
In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitiveintelligence. The post Obstacles in Collecting CompetitiveIntelligence appeared first on ArchIntel™.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitiveintelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. How to manage collected intelligence.
The analyst should be drawing on a variety of both primary and secondary intelligence. They need the technology-driven market intelligence system, easy access to relevant data, and an appropriate budget to report facts that support quality decision making. Cultural intelligence (C) From SWOT to TOWS.
Click the video below to discover the fundamentals of competitiveintelligence and learn how it can benefit your business strategy Understanding the Competitive Benchmarking Process The process of competitive benchmarking begins with collecting data across multiple vendors, ranking the vendors and analyzing their positioning.
SCIP Insights How predictive competitiveintelligence could outsmart your competitionCompetitiveIntelligence (CI) involves identifying opportunities and threats, monitoring competitors, and analyzing market trends to provide actionable insights. Working in synergy, they enhance intelligence and decision-making.
The Sales and CI Alliance. At present, you may be missing all of the potential influence a Sales team can exert on its CompetitiveIntelligence department. Sales teams are no stranger to collecting intelligence on their competitors. On the contrary, it's quite easy to identify exactly how Sales can benefit from CI.
This Competitor Highlight blog focuses on IBM, who has been working steadily to build a workforce with deep expertise in artificial intelligence (AI) and cybersecurity. Work covers logistics, sustainment, deployment, business intelligence, data analysis, software design, and integration.
Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitiveintelligence professionals to provide the insights that will help their companies take off ahead of the others. This bodes well for the industry. government.
ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP). This new-to-world study introduces the concept of digital transformation intelligence (DTI) and explores its practice, processes, and impact on organization agility. CompetitiveIntelligence Embeddedness (@ Amiram Markovich).
SCIP Insights The Future of Food Security: How Intelligence is Addressing Global Challenges The ability of people to access sufficient, safe, and nutritious food at all times, remains a paramount concern in our rapidly changing world. In this context, intelligence is playing an increasingly crucial role in addressing these global challenges.
Contify, the AI-enabled market and competitiveintelligence platform, has announced today that it has successfully deployed its Market and CompetitiveIntelligence Platform to help a global strategy consulting major find new business opportunities by tracking the portfolio companies of its private equity clients.
This has allowed GDIT to evolve the Navy’s Tier 1 IT service desks from their status as human-centered, subject matter expert-based systems to a single knowledge-based solution.
Whether you’re in the planning stage or are full throttle into your competitiveintelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitiveintelligence? Let’s be clear; competition is a good thing.
Space Launch Market Dynamics SpaceX versus the Competition A key differentiator between SpaceX and other competitors in this space (namely, Boeing and Lockheed Martin through their United Launch Alliance JV) is SpaceX’s focus on reusability. ULA has launched just one rocket this year, compared with nearly 50 launched by SpaceX.
At 62% of organizations, there's no single department responsible for collecting intelligence around Digital Transformation." ( Research study by Christophe Bisson of SKEMA). We started or expanded partnerships with great organizations like Mercyhurst University , NOVA IMS , and Manufacturers Alliance. New Ways to Connect with Peers.
At Contify, we provide market and competitiveintelligence data feeds to some of our competitors where we are not directly selling to customers. In organisations this complexity increases exponentially, because there are multiple users in different teams with varying use-cases for the same information.
This is the fifth article in the series ‘The Art and Science of Taxonomy Development for Market and CompetitiveIntelligence’. Partnerships and Alliances? Partnerships and Alliances’, ‘Financial Results’, ‘New Offerings’ are good examples of tags because their names themselves convey the information associated with the tag. .
For more information on how Notebook can help you with each step of creating your competitive analysis framework, check out the 5 CompetitiveIntelligence Templates to Use in AlphaSense’s Notebook. AlphaSense’s Smart Summaries is our proprietary genAI tool that dramatically accelerates and enhances your competitiveintelligence.
Examples include revealing new alliance partners, new products, industry specific products, or marketing shortcomings. Learn more about competitiveintelligence. Customers Might Be Uncomfortable with Win/Loss Interviews. The most immediate threat is customer relationships. Is it a “go” or “no go” for your company?
They also take market insights like customer feedback and competitiveintelligence back to the product team to influence future product development. The Product Marketing Alliance outlines the phases of product marketing, which we’ve adapted below into three main stages: before, during, and after launch.
It has been too long since we updated our list of competitiveintelligence companies. These are companies, mainly in the US and Europe, for whom competitiveintelligence is their main or only focus. Here is our latest list of competitiveintelligence consultants.
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
Based on our fuller list of competitiveintelligence companies, below is a list of companies wth European headquarters or a primarily European focus, as far as one can judge from their websites. Name * First Name Last Name Email * Thank you.
Lockheed Martin/Boeing Company ( May 2007 ) FTC intervened in the formation of United Launch Alliance (ULA), a proposed JV between Lockheed and Boeing. FTC alleged the formation of ULA as originally structured would have reduced competition in the markets for U.S. government medium to heavy launch services and space vehicles.
The title posits a question which some competitiveintelligence practitioners may regard as spurious. Others will regard anything said in 30 seconds at best a sound bite, not intelligence. But that comes with the assumption that you have the “right” person in the CompetitiveIntelligence seat. Ben : Oh boy.
Click HERE to view the job opening What You’ll Do Leverages internal and external data and member information to support formulation of product strategy and enhance competitiveintelligence. Identifies and evaluates potential providers for alliance relationships. Leads efforts to expand or change existing product features.
These are some of the more notable competitiveintelligence professionals in the industry who will chart the way for their companies through uncertain territory. Executive Profile: Matt Krumholz, Senior CompetitiveIntelligence Manager at Splunk. Matt Krumholz Senior Manager Splunk. Tim Bedard Senior Director ForgeRock.
Informatica uses the power of three solutions to bolster its ecosystem An increasing amount of research and analysis time at TBR is focused on ecosystem intelligence , which applies a set of questions and frameworks to extend traditional market intelligence and competitiveintelligence approaches in an effort to better understand a market.
2025 Predictions is a series of special reports examining market trends and business changes TBR expects in the coming year for AI PCs, cloud market share, digital transformation, GenAI, ecosystems and alliances, and 6G. Do your alliance partners sales teams know what value you bring to the ecosystem?
Can your alliance partners tell your clients what makes you special? Do your alliance partners sales teams know what value you bring to the ecosystem? Are you sure you placed your strategic ecosystem bets on alliance partners that are well positioned for the next growth wave? What is ecosystem intelligence for the B2B industry?
By Benjamin Gilad Many people have a person who is their source of intelligence in the sense of either direct insight or material leading to insight. At the same time as the decline of SCIP, the tasks of CompetitiveIntelligence have seeped into many corporate functions, the prime among them are product-focused functions.
Contify, an AI-enabled market and competitiveintelligence solutions provider, announced today that it has successfully deployed its platform to generate customized daily competitiveintelligence reports for a leading pharma company focused on the development of novel drugs to treat rare diseases. About Contify.
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