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Brand protection encompasses a spectrum of strategies and actions to safeguard a company’s intellectualproperty, reputation , and consumer trust. A brand is more than just a logo or a product; it embodies a company’s values, promises, and identity.
The trouble is, when people in the business do their own thing, IT loses control, and protecting against loss of data and intellectualproperty becomes an even bigger concern. IT leaders should never forget that keeping the lights on (KTLO) remains a foundation of success, says Neal Sample, SVP and CIO of Walgreens Boots Alliance, Inc.
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