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The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Getting to know the 4 major types of growth strategies in marketing. Acquisitions. Partnerships.
This collaborative approach helps refine the strategy and build alliances, ensuring that it receives support from top management. A prioritization matrix can be used to rank gaps, highlighting those that require immediate attention versus those that can be addressed over a longer time frame. Contact us today to learn more.
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