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Besides, by identifying competitors, businesses can benchmark their performance against others in the industry. Guide Strategic Decision-Making Competitive analysis guides strategic decision-making by providing valuable insights into the competitive landscape.
A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy.
This requires evaluating competitors’ strategies; identifying strengths, weaknesses, and opportunities; and leveraging insights from the competitive market analysis team or similar teams within the organization. This collaborative approach helps refine the strategy and build alliances, ensuring that it receives support from top management.
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