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Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow.    |  Leichtman Research   2.

Loss 130
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What is Intent Data? Insights Beyond the 4 Corners of a Website

Zoominfo

To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next. And most of the time, the first salesperson through the door wins the business. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Sales 130
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Social Listening in Action: 7 Brands Getting It Right

mention

Using a number of monitoring tools, mentions and social media data, Amazon’s powerful algorithms decide what each and every customer would be most likely to click on before displaying it right in front of them as they enter the app. It’s no secret that the brand closest to its consumers will win the targeting war in 2024.

IT 162
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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

CXL

The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms? Any method of solving that problem is a bandit algorithm—this includes A/B testing. When to use bandit tests instead of A/B/n tests?

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The Man Behind Moneyball: The Billy Beane Story

Domo

Billy Beane, the baseball general manager whose story was the subject of Michael Lewis’ bestselling book Moneyball: The Art of Winning an Unfair Game and who was portrayed by Brad Pitt in the film adaptation, is no stranger to algorithms. The A’s started to win, even against baseball teams that had much larger budgets.

Sports 52
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How these 8 brands drove massive success from Dynamic Pricing

Data Hut

It will occur due to possible errors in the dynamic pricing algorithm. If elasticity is what the price is dependent on, you allow the algorithms to come up with a decision. Then, Amazon, with its Machine Learning algorithms, predicts product sales and sets the price accordingly.

Airline 92
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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

Moz

Google has said quite clearly that expertise, authority, and trustworthiness are very important parts of their Quality Rater Guidelines, but the information has been pretty flimsy on exactly what part of the algorithm helps determine exactly this type of content. So I think this one, the ALBERT algorithm really has a lot of potential.