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Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Let's dive into the details of each approach: Primary sources and fieldwork: Direct observation and interaction Primaryresearch, or fieldwork, is the most direct way to gather competitor pricing intelligence.
Empowered by AlphaSense’s award-winning AI , the platform quickly scans and aggregates documents, news articles, earnings call transcripts, expert call transcripts, and more by using NLP, to surface premium insights within seconds.
Modern market intelligence platforms leverage powerful technology, like AI and NLP, to accelerate and streamline access to expert insights for market researchers. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primaryresearchers in greater detail below.
Search engines gather and rank all content produced per search query with crawlers and then run those rankings through algorithms to determine how relevant and high-quality content is, and therefore, what page of the search engine it appears on. . Keyword stuffing is actually penalized by search engine algorithms.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primaryresearch with premium thought leadership and powerful artificial intelligence (AI) technology. Identify winners and losers in the market landscape with AlphaSense VoC transcripts.
Clearly delineating where your competitors are winning and where they are falling short allows you to hone your own competitive advantage, and this approach is repeatable for all your indirect and direct competitors. Conducting a SWOT analysis and creating battlecards is highly effective for this reason.
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