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As for transparency, it’s not just about algorithms, but building trust, he says. Making ethical AI a team sport Plexus Worldwide is one organization using AI to identify fraudulent account creation and transactions, says Alan McIntosh, CIO and CTO of the $500 million global health and wellness company.
Brand protection encompasses a spectrum of strategies and actions to safeguard a company’s intellectualproperty, reputation , and consumer trust. In such cases, reactive approaches become necessary to mitigate damage and enforce intellectualproperty rights.
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