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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 351
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Amazing Ways AI is Changing the Marketing Landscape

Smart Data Collective

Did you know that companies are projected to spend over $107 billion on AI-based marketing solutions by 2028? There is no doubt that artificial intelligence is creating a number of new changes for people in the marketing profession. However, many people are still wondering what the actual effects of AI on marketing will be.

Marketing 324
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A Roadmap to Set SMART Digital Marketing Goals

mention

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Time-bound.

Marketing 331
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. In my experience, the algorithms from reputable firms do what they say on the tin but what really matters is where you position in the workflow.” A Trojan horse?

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New Case Studies Show Promising Potential for Writing Content with Machine Learning

Smart Data Collective

You might have received a lengthy email from your coworker, and you could simply press on the ‘Got it’ response suggested by Google’s AI algorithm to compose your reply. Earlier in 2019, the AI development company OpenAI developed a text-writing algorithm named GPT-2 that could use machine learning to generate content.

Learning 233
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

You will discover that there are a number of opportunities and challenges of creating a company that develops new AI algorithms to solve problems. AI startups have a burgeoning market that they can serve. There is also a shortage of skilled marketers, financial professionals and other experts that AI startups depend on.

Startups 236
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5 methods to adopt responsible generative AI practice at work

CIO

The rise of cloud platforms and module repositories means that writing modern applications is as much about gluing together components and APIs, refactoring existing code, optimizing environments, and orchestrating pipelines as it is about coming up with algorithms.

Copywrite 417