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Data Mining Technology Helps Online Brands Optimize Their Branding

Smart Data Collective

It involves using statistical algorithms and machine learning techniques to identify trends and patterns in the data that would otherwise be difficult to detect. Conducting Backlink Audits for SEO Link Building Data mining can provide a way to analyze a brand’s backlink profile, which is essential for search engine optimization (SEO).

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Using Software Review Sites for Competitive Analysis

Aqute Intelligence

In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. It lets you see what customers are saying about a business and how they’re ranked via a custom algorithm. Software companies can use many tools and services to gather competitive intelligence.

Analysis 130
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Why Data Analysis Is the Key to Link Building Success

Smart Data Collective

Spamming links will get you penalized by Google , so the most common approach here is to write articles for high-profile publishers, including a link back to your content as a functional citation. There are several areas of research that can help you here: Competitor analysis. Links provide many benefits.

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7 Strategies For Using Pinterest Analytics To Get Better Campaign Results

mention

For instance, if your pin about “Eco-friendly Home Decor” is seeing a high volume of impressions, it means Pinterest’s algorithm recognizes its relevance. Source Analyzing competitors A sneaky bit of competitor analysis can also be hugely beneficial for your Pinterest campaigns.

Profiling 208
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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? This helps in understanding a competitor’s overall strategic position and potential areas for growth or risk.

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Share of Voice vs Share of Market in the Era of AI

mention

How AI is Reshaping SOV Sentiment Analysis : AI can now understand not just if you’re mentioned but how you’re mentioned. Context Understanding : Modern AI algorithms can grasp the nuances of conversations. MarketLine : Provides industry reports and company profiles, including market share data.

Marketing 130
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21 Free Social Media Analytics And Comparison Tools For Marketers

Netbasequid

Being able to back-up a sound bite with sentiment analysis that makes sense is very important. Speed of algorithm/API adaptation – How quickly can each social media analytics company pivot to update their analytics tool to keep pace with API changes and such? Does what you’re seeing make sense and provide actionable insight?

Marketing 116