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8 Data-Driven Content Marketing Tips for Any Industry

Smart Data Collective

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. This is where data-driven content marketing strategies can prove fruitful.

Marketing 362
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Share of Voice vs Share of Market in the Era of AI

mention

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130
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Data Mining Technology Helps Online Brands Optimize Their Branding

Smart Data Collective

It involves using statistical algorithms and machine learning techniques to identify trends and patterns in the data that would otherwise be difficult to detect. Personalized Marketing By mining customer behavior and preference data, brands can develop personalized marketing campaigns tailored to each individual’s needs and interests.

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6 Tips for Using Data Analytics for Product Page SEO

Smart Data Collective

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Ways Marketers Can Utilize Data Analytics to Improve the SEO of their Product Pages.

Algorithm 349
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Why Data Analysis Is the Key to Link Building Success

Smart Data Collective

Link building is one of the best online marketing strategies in use today, thanks to its synergy with other marketing strategies and its incredibly high return on investment (ROI). There are several areas of research that can help you here: Competitor analysis. Links provide many benefits.

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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 173
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Using Software Review Sites for Competitive Analysis

Aqute Intelligence

Software companies find themselves in a crowded market. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. It lets you see what customers are saying about a business and how they’re ranked via a custom algorithm.

Analysis 130