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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

SEO caters to search engine algorithms. Use keyword research tools to find the terms with the highest search volume, competition, and what content ranks best. Step 3 – Brief and outline. Use your research conclusions to determine the requirements that go into the content brief. Copycats never win the long game. .

Briefing 114
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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Moz

Local brands are left to puzzle out how to achieve maximum growth when they’re consistently being outranked by sticky competition for their core search phrases. Finally, two that began the year in the top ten fell out of the set by year’s end and two latecomers made brief appearances at some point, only to disappear later. Methodology.

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Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

Moz

Algorithmically, your client’s active management of the owner response function could become a strength others lack. For whatever reason, the eateries in my study are largely neglecting this influential feature, and this knowledge could encompass a competitive advantage for your restaurant clients. So, be bold!

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Create a Strong Content Marketing Strategy

SpyFu

Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. Providing readers with something they can learn from or can take back to their team to back up an idea is what’s going to set your brand apart from the competition.

Marketing 104
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What is the Holt-Winters Forecasting Algorithm and How Can it be Used for Enterprise Analysis?

Elegant BI

This article provides a brief explanation of the Holt-Winters Forecasting model and its application in the business environment. What is the Holt-Winters Forecasting Algorithm? The Holt-Winters algorithm is used for forecasting and It is a time-series forecasting method. Input Data : Last six months daily viewer count data.