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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 173
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Banks Merge Data Mining and CRM Tools to Boost Profitability

Smart Data Collective

Banks that take immediate action based on their data analytics fraud scoring algorithms, such as blocking irregular transactions, can prevent fraud before it happens. The banking sector, in particular, can use big data technology to improve the actuarial analysis of the loan underwriting and approval process.

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Climb the Ranks: How to Do a Competitive SEO Analysis in 5 Steps

Similarweb

If you’re wondering how to perform an effective c ompetitive SEO analysis , that’s what we’ll walk you through here. Competitive SEO analysis – the ultimate time saver. So, what is a competitive SEO analysis? All eyes on the competition. Content analysis – a peek behind the performance.

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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report. However, competitive analysis about your competitors can be a complex and time-consuming process.

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What is the Multinomial-Logistic Regression Classification Algorithm and How Does One Use it for Analysis?

Elegant BI

This article provides a brief definition of the multinomial-logistic regression classification algorithm and its uses and benefits. What is the Multinomial-Logistic Regression Classification Algorithm? How Does One Use the Multinomial-Logistic Regression Classification Algorithm? About Smarten.

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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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What is the KMeans Clustering Algorithm and How Does an Enterprise Use it to Analyze Data?

Elegant BI

This article provides a brief explanation of the KMeans Clustering algorithm. What is the KMeans Clustering algorithm? Once the algorithm has been run and the groups are defined, any new data can be easily assigned to the correct group. How Does an Enterprise Use the KMeans Clustering Algorithm to Analyze Data?