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Both consumer intelligence and marketintelligence offer a definite edge. How to conduct marketresearch. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and marketintelligence on point.
As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s marketresearch. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis?
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Regardless of your industry, social metrics can provide deep marketresearch insights that inform your brand. Below, we see social conversations for a major US airline over the past 30 days: Sentiment metrics for major US airline showing one month’s performance in earned media. 9/8/21 – 10/8/21.
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