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For example, Aqute is in competititve intelligence, but the common use of that term includes SEO and SEM competitoranalysis, which is not at all what we do. Competitoranalysis is what Aqute does. But it can also help further define your addressable segment. How big is your industry? That is an article for another time.
Social Media Intelligence is an overarching term covering a few key areas of social analytics, including Social Media Monitoring and Social Media Listening, with a focus on CompetitorAnalysis. It represents the sum of the parts (i.e., data) these other tools unlock.
As we can see in this airline example, sentiment is pretty low right now, at 22%. Using Social Sentiment to Perform a CompetitorAnalysis. Together, these values – ranked on a scale from -100 to +100 – determine Brand Passion, a critical metric in determining what actions you need to take next.
Comprehensive competitoranalysis surfaces new developments in the market, helping you stay informed. Competitive intelligence tools are hard-wired with capabilities to reveal your competitor’s strengths and weaknesses. Analyzing competitor performance can reveal insights about shifting consumer behaviors and preferences.
This platform delivers innovative data visualization in a number of different formats, enabling unparalleled visibility into any landscape analysis including: · Brand coverage. · Industries they serve. · New opportunities for strategic brands. Price: Contact for info.
If you’re analyzing competitors using social media data, it’s better to use a platform like Rival IQ that will give you unrestricted access to public data on all the major social networks. Competitoranalysis by audience engagement. Brand health analysis also helps you identify the key factors affecting brand passion.
Es gibt einen Grund, wieso viele Marken wie Coca-Cola, American Airlines und Walmart diesem Competitive Intelligence-Tool als Partner und Quelle für Daten vertrauen, um die strategische Entscheidungsfindung innerhalb ihrer Geschäfte voranzutreiben.
Ce n’est pas un hasard si un grand nombre de marques, au rang desquelles Coca-Cola, American Airlines et Walmart, font confiance à cet outil de veille concurrentielle, leur partenaire et leur source de données pour la prise de décisions stratégiques dans leurs activités. . – Secteurs desservis.
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