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Both consumer intelligence and marketintelligence offer a definite edge. Specifically, we’ll explore how top brands retain their competitive advantage with a look at: Consumer insight for brands. How to conduct market research. Getting the edge with emerging market insights. Competitiveintelligence.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. airlines as an example. Industry Conversation.
Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Analysts predict that the road to recovery will be marked by intense competition among industry players. In 2020, only 723 aircraft were delivered, a 42 percent decline from 2019 and 55.3
During this time, we’ve worked tirelessly to keep our customers connected with the latest, actionable consumer and marketintelligence, enabling them to extract, react – and predict – category-defining consumer and market shifts. Adding Rival IQ to our team furthers this commitment. “We
Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with marketintelligence that yields actionable results. Competitiveintelligence. Influencer marketing.
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post!
Social media listening offers a goldmine of marketintelligence for brands to understand the reemerging travel industry. airlines transported 61% fewer passengers in November 2020 compared to November 2019. Is your brand struggling with marketintelligence amidst another shift in consumer behavior?
Falls Sie Branchenführer fragen – werden sie Ihnen sagen, wie wichtig CompetitiveIntelligence ist, obwohl Sie dies bereits schon wissen. Was ist CompetitiveIntelligence? Die Beobachtung von CompetitiveIntelligence ist nicht nur ein ‚nettes Bonbon‘ – sie ist missionskritisch!
And it’s how leading brands identify gaps, find new trends in the market, and identify potential areas of improvement. increased competitiveness. Some of the most notable include: improved efficiency and competitiveness. Crosstab analysis comparing airlines. The benefits of benchmarking include: improved performance.
Through consumer research and marketintelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and marketintelligence can reveal gaming industry intel useful for future releases.
Below, we see social conversations for a major US airline over the past 30 days: Sentiment metrics for major US airline showing one month’s performance in earned media. Share of voice (SOV) used to be the traditional measurement of how your advertising share fared against the competition. 9/8/21 – 10/8/21. Share of Voice.
And competition in this space is fierce. Here’s how to monitor and rank the competition! With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches.
And the intel has to be on point – your competitiveintelligence depends on it. It can inform their marketintelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). Suppose we need competitiveintelligence on Spirit Airlines.
They are user-friendly, with a mobile-first approach, and have highly competitive fees. Being online only means the overhead costs are low, which allows for competitive interest rates and fewer fees. Neobanks, with their low environmental footprints, are hugely popular among younger consumers. A thousand times, yes.
By Benjamin Gilad Change Driver: Rivalry In my workshop Competitive Blindspots I often place competitive action as the least important structural change driver. They make mostly tactical competitive decisions. It had been the ONLY profitable US airline for 47 years. Why has Southwest Airline come to that?
For example, way back in time, when we first started getting telephones on planes and the movies that were embedded in seats, that idea came from an airline supplier who kept saying to the airline management team, Weve got an idea for revenue, but the airline ignored them. You should know.
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