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In today’s competitivelandscape, Customer Experience (CX) is the ultimate differentiator for brands striving to stand out. based airline, renowned for its low-cost fares, exceptional customer service, and a no-frills approach to air travel: As the world emerged from COVID, customers were transitioning to a remote workforce.
Competitive intel is basically an overarching understanding of your brand position in the market. It might not be obvious, but you rely on competitive intel all the time.
But note that this isn't purely linear -- once competitors encroach on your previous advantage you're at risk of losing it, so be sure to look ahead to what your next competitive advantage can be OR how you can elevate and defend the one you already have. Discover: tools to find your competitive advantage.
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