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Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
Both consumer intelligence and marketintelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. Competitiveintelligence. How do brands differentiate from competitors in our noisy online landscape?
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. airlines as an example. Industry Conversation.
Falls Sie Branchenführer fragen – werden sie Ihnen sagen, wie wichtig CompetitiveIntelligence ist, obwohl Sie dies bereits schon wissen. Was ist CompetitiveIntelligence? Die Beobachtung von CompetitiveIntelligence ist nicht nur ein ‚nettes Bonbon‘ – sie ist missionskritisch! Was ist dies genau?
Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Analysts predict that the road to recovery will be marked by intense competition among industry players. In 2020, only 723 aircraft were delivered, a 42 percent decline from 2019 and 55.3
Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with marketintelligence that yields actionable results. Competitiveintelligence. Influencer marketing.
Below, we see social conversations for a major US airline over the past 30 days: Sentiment metrics for major US airline showing one month’s performance in earned media. Share of Voice as CompetitiveIntelligence. 9/8/21 – 10/8/21.
Through consumer research and marketintelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and marketintelligence can reveal gaming industry intel useful for future releases.
And the intel has to be on point – your competitiveintelligence depends on it. It can inform their marketintelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). Suppose we need competitiveintelligence on Spirit Airlines.
One of the best examples of such unique positioning has been Southwest Airlines, with its model of no assigned seats, short flights between secondary airports, no business class, etc., It had been the ONLY profitable US airline for 47 years. Why has Southwest Airline come to that? But that doesnt mean its strategy is bad.
For example, way back in time, when we first started getting telephones on planes and the movies that were embedded in seats, that idea came from an airline supplier who kept saying to the airline management team, Weve got an idea for revenue, but the airline ignored them. You should know.
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