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As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. An example would be filtering for boarding or baggage issues for airlines.
Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Executive Profile: Jim Drea, BusinessIntelligence and Analytics Director at Parker Aerospace. Drea started his career at Eaton focused on the company’s automotive business.
Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with marketintelligence that yields actionable results. Influencer marketing. How does social media listening work?
Through consumer research and marketintelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and marketintelligence can reveal gaming industry intel useful for future releases.
Example II: Airline Company determines its risk exposure To know the different factors of success in the airline industry, consumer data revealed the most popular topics of conversation among air travelers across the web. However, it should also look at how other airlines are doing on that metric. See the full dynamic table.
The value of text analysis to your businessintelligence cannot be overstated. It can inform their marketintelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). Suppose we need competitive intelligence on Spirit Airlines. Manual rules. Text categorization.
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Grow Up for Growth Procurement is tremendously and intrinsically engaged with all the components of the organization, says Paul Santilli, CEO of Strategic Consortium of Intelligence Professionals (SCIP), former leader of Hewlett Packard Enterprises WWOEM BusinessIntelligence and Customer Insights organization.
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