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“Social listening is our cornerstone, and as we expand our leadership into the consumer marketing intelligence space, this investment helps us continue to deliver market-leading offerings to additional marketsegments.”. Brands, Hyundai, Wunderman Thompson, Microsoft, BCG, and The New York Times.
For example, Aqute is in competititve intelligence, but the common use of that term includes SEO and SEM competitor analysis, which is not at all what we do. Identifying that the likes of SEMrush or Hrefs are not our competition helps us be more focused in our marketing. You need to be able to define your segment more narrowly.
Today, most companies understand the impact of data quality on analysis and further decision-making processes and hence choose to implement a data quality management (DQM) policy, department, or techniques. DQM is indeed reckoned as the key factor in ensuring efficient data analysis, as it is the basis from where all the rest starts from.
This should be interesting for marketers across all industries as we’ll provide illustrations from different marketsegments. As the name suggests, the competitive index measures a brand’s competitiveness in the market. It supplements brand health analysis. Continuous ranking and monitoring in risk analysis.
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