Remove Airline Remove Analysis Remove Market Intelligence
article thumbnail

The Embattled Southwest Airlines Still Has Superfans and You Should Too!

Netbasequid

And it’s a position that Southwest Airlines finds itself in right now! Southwest Airlines seems to be on the side of the majority. For now, there is at least one lesson learned from the Southwest Airlines Christmas catastrophe. Will your business survive the next crisis? How Southwest’s Crisis Evolved.

Airline 98
article thumbnail

How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

Analysis 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. This part of your market research is where you weed out the noise using filters and Boolean search indicators.

article thumbnail

7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

article thumbnail

US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. His list of specialties includes product marketing, preliminary design, systems engineering, technology strategies and competitive analysis. percent less than in 2018.

Airline 104
article thumbnail

The Best Social Media Monitoring Guide for Brands

Netbasequid

Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. What Is Social Campaign Analysis? What Is Social Sentiment Analysis? What Is Audience Analysis?

Airline 119
article thumbnail

What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

There’s never been a better use case for this social media analytics and market intelligence combo. When it comes to identifying these new opportunities, you need powerful competitor auditing capabilities and top-notch market intelligence. And this is where competitive intelligence tools come in.