Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

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Analysis Airline Marketing Marketing 176

CIO

OCTOBER 3, 2024

Without needing to distribute data to disparate systems for AI analysis, enterprises will be less likely to compromise on their data governance and security. There is not one way to do AI.” Data security is one major advantage of running machine learning models and LLMs on the Z mainframe. platform running on the cloud makes sense for Ally.”

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Airline Banking Advantage Advantage 527

ArchIntel

JANUARY 13, 2021

Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation. ArchIntel™ -.

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Business Intelligence Airline Intelligence Intelligence 118

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

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Analysis Airline Marketing Marketing 130

Zoominfo

SEPTEMBER 10, 2020

Sure, we could reminisce about the roots of loyalty programs in the 1700s, when devoted customers received special tokens, but instead, let’s start in the early 1980s, when much of the airline industry waded into what one would consider modern customer loyalty. The data (and deals) helped improve the most valuable customers’ experiences.

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Netbasequid

JANUARY 18, 2023

And it’s a position that Southwest Airlines finds itself in right now! Southwest Airlines seems to be on the side of the majority. For now, there is at least one lesson learned from the Southwest Airlines Christmas catastrophe. Will your business survive the next crisis? How Southwest’s Crisis Evolved.

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Airline Travel Analysis Research 98

Netbasequid

NOVEMBER 23, 2021

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

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Analysis Airline Market Intelligence Entertainment 105

CIO

JUNE 12, 2023

Many handle the word a bit carelessly,” says Charlotte Svensson, CIO at SAS, the Scandinavian airline. It can be about anything from classic data analysis and advanced data analysis, to robotics or machine learning. Artificial Intelligence, CIO, IT Leadership, Vendor Management, Vendors and Providers

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Sales Airline Data Analysis Analysis 195

Netbasequid

MARCH 18, 2021

Both consumer intelligence and market intelligence offer a definite edge. And before we get going, here are a couple of stats we uncovered underlining the importance of streamlining your consumer and market intelligence : The use of AI to inform marketing strategy has taken to the skies in the last few years. Demographics.

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Netbasequid

APRIL 7, 2021

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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Analysis Restaurants Gaming Intelligence 89

Netbasequid

FEBRUARY 20, 2021

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. What Is Competitive Intelligence? There’s never been a better use case for this social media analytics and market intelligence combo.

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Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

JANUARY 5, 2021

Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency. airlines as an example. But that doesn’t mean cutting corners.

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Competitive Intelligence Competitive Intelligence Intelligence 98

mention

MARCH 8, 2024

It is derived from an analysis of multiple factors that contribute to the perception of the business. How Reputation Scores are Calculated Reputation scores are calculated using sophisticated algorithms and data analysis. Customer Reviews and Ratings Opinions and feedback from customers play a pivotal role.

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Business Airline Algorithm Analysis 162

ArchIntel

JUNE 16, 2021

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. percent less than in 2018.

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Airline Restaurants Profiling Competitive Intelligence 104

Netbasequid

AUGUST 14, 2023

Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! But first—why is it so important to perform competition analysis? And putting together a comprehensive competition analysis takes considerable human effort. Without it, you risk everything on guesswork.

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Analysis Competitive Competitor Analysis Airline 52

Netbasequid

DECEMBER 20, 2020

Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Monitoring is often confused with other terms like Social Media Listening or Social Media Intelligence.

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Airline Restaurants Analysis Competitor Analysis 119

Netbasequid

FEBRUARY 20, 2021

And that confidence comes from knowing their insight is accurate, which is only possible when the insight is transparent and simple to dig into to prove what is at the heart of a given analysis. Advanced social media analysis in action is pretty amazing, and belongs on the top of brands’ “must master” list.

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Airline Analysis Restaurants Entertainment 105

Aqute Intelligence

FEBRUARY 22, 2023

For example, our company Aqute could be in competitive intelligence , or market research, or consulting. If we decide we are in competitive intelligence, we could be in competitive intelligence software or competitive intelligence services. Competitor analysis is what Aqute does. How big is your industry?

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Competitive Competitor Analysis Retail Travel 130

Elegant BI

AUGUST 2, 2018

A travel-related business must have access to up-to-date analysis and information to monitor targets, manage performance, communicate with clients and forecast trends for new product and service offerings. Analysis of current customer feedback and needs and the forecasting of trends are just two of the factors that drive your business.

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Travel Business Intelligence Intelligence Intelligence 52

Netbasequid

JUNE 10, 2021

There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. And let’s not forget that we can turn our social media listening tools towards our competitor’s social conversations for the ultimate in competitive intelligence. How does social media listening work?

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Airline Competitive Intelligence Market Intelligence Analysis 98

Netbasequid

APRIL 25, 2022

Some of the most common approaches include surveys and focus groups, but it should all feed into a larger data analysis to ensure real-time, accurate results. There are several ways to go about conducting a strategic benchmarking analysis. Crosstab analysis comparing airlines.

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Benchmarking Airline Win Startups 98

IBI

MARCH 4, 2021

Its business-to-business (B2B) travel commerce platform helps connect travel providers – including massive travel websites, travel agencies, and airlines – with buyers. Since 2008, ibi has provided data access, analysis, and reporting capabilities. It depends on multiple IBM Z platforms to run its operations.

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Travel Airline Commerce Benchmarking 79

Netbasequid

OCTOBER 19, 2021

That’s why sentiment analysis is one of the most critical social metrics brands can use to understand their relationship with their customers. Sentiment analysis uses artificial intelligence to parse users’ social media posts for positive, negative, and neutral attributes and emotions. Share of Voice as Competitive Intelligence.

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Airline Analysis Competitive Intelligence Competitive 52

Netbasequid

APRIL 28, 2023

In this post, we will discuss the needs and expectations of VR gaming consumers and use the insights to set up a continuous ranking and monitoring dashboard on NetBase Quid® Intelligence Connector. It supplements brand health analysis. Continuous ranking and monitoring in risk analysis. See the full dynamic table.

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Gaming Airline Travel Competitive 52

Elegant BI

DECEMBER 11, 2017

Every member of these teams needs simple business intelligence and analytical tools that can be part of their daily process and activities. Whether your business is a hotel, airline, pub, restaurant, travel agency, or entertainment complex, you have the same need for data. These industries do not have time to waste!

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Entertainment Hospitals Business Airline 52

Elegant BI

JANUARY 2, 2019

Analytics for Hospitality and Business Intelligence for Entertainment Industry are tools that are now widely used to predict and forecast, to test possible product and service ideas, and to anticipate competitive response.

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Entertainment Hospitals Airline Travel 52

Netbasequid

MARCH 24, 2023

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases. The Last of Us has a 90 percent freshness.)

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Gaming Airline Analysis Market Intelligence 52

Netbasequid

FEBRUARY 1, 2021

Falls Sie Branchenführer fragen – werden sie Ihnen sagen, wie wichtig Competitive Intelligence ist, obwohl Sie dies bereits schon wissen. Was ist Competitive Intelligence? Die Beobachtung von Competitive Intelligence ist nicht nur ein ‚nettes Bonbon‘ – sie ist missionskritisch! Was ist dies genau?

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Competitive Intelligence Competitive Intelligence Intelligence 52

Netbasequid

JUNE 6, 2022

You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. For instance, the internet is a great opportunity for marketing in the 21 st century, but in your SWOT analysis this doesn’t get many points because it is accessible to virtually anyone on the market. Establish a timeline.

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Marketing Marketing SWOT Benchmarking 94

Acoustic

FEBRUARY 23, 2021

Some airlines, particularly low-cost carriers, opted out of providing seatback in-flight entertainment. The smartphone and tablet era enabled airlines to innovate with in-flight WiFi, leapfrogging into streaming entertainment with a bring-your-own-device model.

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Banking Airline Entertainment Startups 52

bazaarvoice

JANUARY 17, 2022

When you think of artificial intelligence (AI) your mind is naturally drawn to Skynet or Blade Runner. Aritificial Intelligence (AI) is a technology that some will scoff at. When it comes to customer feedback analysis , AI achieves quicker and more detailed insights than traditional methods. But think about it.

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Commerce Innovation Marketing Marketing 72

Netbasequid

DECEMBER 3, 2021

And then we were also named a Leader in the 2021 Forrester New Wave: AI-Enabled Consumer Intelligence Platforms. Social listening is our cornerstone, and as we expand our leadership into the consumer marketing intelligence space, this investment helps us continue to deliver market-leading offerings to additional market segments.”.

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Airline Startups Market Segmentation Benchmarking 98

ATTEST

JUNE 20, 2019

We decided to focus more of our time and resources on the premium product and its users,” says Carina Schwarzmueller, Business Intelligence Manager at TV Spielfilm LIVE. Flying more than 30 million passengers a year, Scandinavian Airlines (SAS) generates copious amounts of data. The decision paid off.

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Airline Travel Restaurants Predictive Analytics 40

Netbasequid

APRIL 7, 2023

Improve the accuracy of your marketing campaigns by applying generational segmentation to your risk analysis process. AI-based risk analysis helps you monitor large data sets and discover issues, companies, and influencers of interest so you can watch them more closely. Continuous risk ranking helps you prioritize and respond.

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Airline Education Gaming Intelligence 52

Datapine Blog

NOVEMBER 27, 2019

Over the past decade, business intelligence has been revolutionized. 2019 was a particularly major year for the business intelligence industry. 2019 was a particularly major year for the business intelligence industry. It will also be a year of collaborative BI and artificial intelligence. Data exploded and became big.

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Business Intelligence Intelligence Intelligence Business 144

Netbasequid

FEBRUARY 1, 2021

Leur boule de cristal, c’est l’intelligence des données, et rien ne vous empêche de vous en emparer aussi. Vous devriez être le premier à réagir aux tendances qui vous filent entre les doigts à l’heure actuelle. . – Secteurs desservis. – Nouvelles opportunités pour les marques stratégiques.

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Airline Information Competitor Analysis Marketing 52

CIO

JUNE 2, 2023

Artificial intelligence is poised to disrupt the travel industry, and Expedia CTO Rathi Murthy, who oversees a massive online travel network with 770 million loyalty members and more than 50,000 business partners, believes her company is well positioned to capitalize.

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