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Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. airlines as an example. Industry Conversation.
Brands can measure how they fare against their competitors across important metrics by using NetBase Quid’s crosstab analysis feature. For this example, Ranola ran a crosstab analysis comparing Nespresso USA with its competitors, Keurig and Breville. Mentions and brand passion are other social metrics that NetBase Quid has covered.
Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.
Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Analysts predict that the road to recovery will be marked by intense competition among industry players. In 2020, only 723 aircraft were delivered, a 42 percent decline from 2019 and 55.3
Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competitionanalysis tool! Using this tool, you can uncover important insights about how your competition operates and its performance. But first—why is it so important to perform competitionanalysis?
For example, our company Aqute could be in competitiveintelligence , or market research, or consulting. If we decide we are in competitiveintelligence, we could be in competitiveintelligence software or competitiveintelligence services. Competitor analysis is what Aqute does.
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market. It might not be obvious, but you rely on competitive intel all the time. The Process: How to look.
And let’s not forget that we can turn our social media listening tools towards our competitor’s social conversations for the ultimate in competitiveintelligence. For example, we ran an analysis on the word “love” filtered through a personal narrative theme to capture only “I love …” conversations. 5/21/21-5/28/21.
Conducting such an analysis not only reveals hidden opportunities but could also protect you from some of the risks of repackaging your product. Brand Health Analysis Companies go to great lengths to establish a strong brand, and they should. This is known as brand health analysis. Competitor analysis by audience engagement.
Falls Sie Branchenführer fragen – werden sie Ihnen sagen, wie wichtig CompetitiveIntelligence ist, obwohl Sie dies bereits schon wissen. Was ist CompetitiveIntelligence? Die Beobachtung von CompetitiveIntelligence ist nicht nur ein ‚nettes Bonbon‘ – sie ist missionskritisch! Was ist dies genau?
Improve the accuracy of your marketing campaigns by applying generational segmentation to your risk analysis process. AI-based risk analysis helps you monitor large data sets and discover issues, companies, and influencers of interest so you can watch them more closely. Continuous risk ranking helps you prioritize and respond.
That’s why sentiment analysis is one of the most critical social metrics brands can use to understand their relationship with their customers. Sentiment analysis uses artificial intelligence to parse users’ social media posts for positive, negative, and neutral attributes and emotions. Share of Voice as CompetitiveIntelligence.
Ce n’est pas un hasard si un grand nombre de marques, au rang desquelles Coca-Cola, American Airlines et Walmart, font confiance à cet outil de veille concurrentielle, leur partenaire et leur source de données pour la prise de décisions stratégiques dans leurs activités. . – Secteurs desservis.
You want to spend enough time here to make your analysis captures only what you need. Competitiveintelligence. For example, will the airline industry come roaring back on the back of widespread vaccine rollouts? That’s competitiveintelligence. The time spent honing your search terms is worth it.
For example, way back in time, when we first started getting telephones on planes and the movies that were embedded in seats, that idea came from an airline supplier who kept saying to the airline management team, Weve got an idea for revenue, but the airline ignored them.
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