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Data and gen AI: Keys to Air Europa’s digital strategy

CIO

Case in point is Spanish airline Air Europa, even though their longstanding approach to data has given them a jump on applying the technology. But it’s still early days since ChatGPT burst on the scene in 2022. So large corporations are still being put to the test with their implementing processes.

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Collecting Business Intelligence Using Social Listening Tools

ArchIntel

Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation.

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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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Business Intelligence for Travel: Enable Success!

Elegant BI

As the market and customer needs change, every business competing in the travel industry faces price wars, competitive promotional campaigns, travel safety and security issues, round the clock service availability and other complicated factors that affect business success.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace. In 2020, only 723 aircraft were delivered, a 42 percent decline from 2019 and 55.3

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Outsmarting Your Rivals in the Market: Competition Analysis Tool

Netbasequid

Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! But first—why is it so important to perform competition analysis? A top tool provides a wealth of information that the business can use for strategic decision-making.