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Data and gen AI: Keys to Air Europa’s digital strategy

CIO

Case in point is Spanish airline Air Europa, even though their longstanding approach to data has given them a jump on applying the technology. But it’s still early days since ChatGPT burst on the scene in 2022. So large corporations are still being put to the test with their implementing processes.

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Collecting Business Intelligence Using Social Listening Tools

ArchIntel

Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation.

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Top 10 Analytics And Business Intelligence Trends For 2020

Datapine Blog

Over the past decade, business intelligence has been revolutionized. Spreadsheets finally took a backseat to actionable and insightful data visualizations and interactive business dashboards. 2019 was a particularly major year for the business intelligence industry. Source: Business Application Research Center *.

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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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Why Data Driven Decision Making is Your Path To Business Success

Datapine Blog

By leveraging the wealth of digital insights available at your fingertips and embracing the power of business intelligence , it’s possible to make more informed decisions that will lead to commercial growth, evolution, and an increased bottom line. Qualitative data analysis is based on observation rather than measurement.

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Business Intelligence for Travel: Enable Success!

Elegant BI

As the market and customer needs change, every business competing in the travel industry faces price wars, competitive promotional campaigns, travel safety and security issues, round the clock service availability and other complicated factors that affect business success.

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