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4 Must-Ask Questions For Your Win/Loss Interviews

Crayon

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.

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How CIOs Can Transform Data From a Cost to an Advantage

CIO

The CIO has a real ability to achieve a competitive advantage for its business through data. The four steps to data advantage. Organisations that can properly align their data environments stand to gain a significant competitive advantage. 1) Match the tech strategy to the business strategy. 2) Invest in an identity solution.

Advantage 397
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How to Use Sales Multi-Threading to Your Advantage

Zoominfo

Hitting an early impasse with a prospect is an age-old sales dilemma. “I They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So Reaching a dead end when bringing in a new sales account is nothing new. What Exactly is Sales Multi-Threading?

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Rackspace technology—Award-winning, multi-cloud modernization powered by VMware

CIO

The question is, how do we provide the right technology and ease of use so our customers can gain a competitive advantage and solve their business challenges?” The airline saw a 300% increase in online sales when the new site, bolstered by the improved technology, went live. Every company today is a technology company.

Airline 370
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Artificial Intelligence for Sales: Discover How Sales is Changing

Zoominfo

Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. The Problem with B2B Artificial Intelligence and Sales. Only a mere 13% of the modern sales force consists of ‘A Players’ – or reps who consistently exceed quota.

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AI for Decision-Makers: How to Win Trust from the Outset

CIO

GfK’s own decision support system, gfknewron, informs decisions in contexts including forecasting sales, setting prices, making brand decisions, and scenario testing, to name just a few. “We There is an additional key requirement: company strategists expect to receive clear evidence from the system to back up any actions advised.

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