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Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Want to do your own competitive research? At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information. The first step, rather confusingly, is the secondary research.
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?
By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research? .
Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business. They have good reason to.
Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of market research that you should be doing. What is Primary Market Research?
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. Your Chance: Want to test a market research reporting software?
This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information.
Empower your business with comprehensive competitor research At the core of our Competitor Intelligence services, Fuld & Company’s research capabilities empower you to gain a deeper understanding of your competitors. The post Competitor Research appeared first on Fuld & Co.
The new normal requires new tools to navigate and gain a competitive advantage. This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. How a large MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact.
How AI-enabled competitive intelligence solutions can drive informational advantage. What is an informational advantage? Having an informational advantage means you have access to data that your competitors don’t have. One way to develop such an information advantage is by integrating information from all possible sources.
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. This powerful integration provides you with the most robust and comprehensive research platform to conduct both primary and secondary market research all in one place.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. For investors and venture capitalists who are interested in the technology space, market research is just as critical. While still a form of primaryresearch, it’s not conducted by the company consuming it.
The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage. To watch this informative on-demand webinar, please click here.
As a primaryresearcher, I look for ways to motivate people to share. 7 Timeless Competitive Intelligence Tips – Here are a few: Company insularity is not a competitive advantage. What’s neat about EQ versus IQ, is that we can learn and be coached to improve our EQ skills. Don’t forget that your employees are smart.
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. Investment researchers are retiring traditional expert networks and incorporating powerful expert insights into their comprehensive research strategies.
Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? What advantages do they have that I don't have? Business information and insights platforms can make competitive intelligence research much easier for you. How can I increase my share of this market?
Far too often, valuable research time is disproportionately spent on gathering information across disparate sources; what often emerges is an over-reliance on low-value or public content without the added context and depth of expert perspectives. Expanded broker research. New Content to Catch What Others Miss.
Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. You could use international market research to get a clear picture of the risks and business opportunities that lie ahead in countries you plan to export or expand to.
Market analysis is an extension of market research. While market research tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. . Product Features.
Competitive intelligence companies excel in primaryresearch and have a close relationship with their clients. By partnering with AI-enabled market and competitive intelligence platforms like Contify, they gain an informational advantage by integrating the best of both the worlds of primaryresearch and secondary monitoring.
Each video explores a critical aspect of CI, from introducing its core concepts to advanced research and analysis techniques, ensuring you have the tools and knowledge to stay ahead of the competition. What is competitive intelligence?
Stream in AlphaSense provides businesses with valuable expert insights for investment research on target sectors, industries, or companies through its expert transcript library or one-on-one expert calls. You also have the option to deploy our diligent research team to custom recruit experts based on your research needs and criteria.
Crafting a high-value briefing book, not just cards We kick-start our process with meticulous research, utilizing trusted third-party sources and conducting intensive primaryresearch on your critical competitors.
Crafting a high-value briefing book, not just cards We kick-start our process with meticulous research, utilizing trusted third-party sources and conducting intensive primaryresearch on your critical competitors.
On the 16th of this month, we hosted a webinar in collaboration with our partner Fletcher/CSI, “Respond Faster to Market and Competitive Disruptions by Integrating Primary + Secondary Research T hrough AI-Enabled Solutions ” and we’re happy to share that it was a resounding success! Watch Webinar?.
Many investment analysts leverage expert calls for comprehensive research; however expert calls come with the risk of exposure to confidential or material non-public information (MNPI). This growth has led to innovation within the consumption model for transcript-based research.
Expert interviews are a critical primaryresearch tool that financial professionals often leverage to complete their investment process with last-mile, experiential insights. That expert call may be one of the single advantages in the stack. Similarly, expert calls fill particular roles.
Erik has extensive experience working with clients to help them gain competitive advantage and insights in the marketplace through the integration of qualitative and quantitative primaryresearch focused CI. He has been active in the competitive and strategy consulting field since 1986.
Erik has extensive experience working with clients to help them gain competitive advantage and insights in the marketplace through the integration of qualitative and quantitative primaryresearch focused CI. He has been active in the competitive and strategy consulting field since 1986.
In this quest for financial research, the role of expert call transcripts emerges as a powerful tool and offers a unique vantage point for investors seeking to make informed decisions. What sets expert transcripts apart from traditional research sources is their unfiltered and real-time nature.
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. In corporate and financial market research.
Industry nuances, company culture, leadership styles, competitor interactions—these are facets you can’t necessarily uncover by researching numbers and figures, yet they significantly impact whether or not two companies have the right synergies to succeed. Navigating the cultural challenges around M&A integration is a delicate process.
Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. Get inside your target audience’s head and research how they search for relevant content. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.
No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. It enables you to work in a way that fits the market needs, based on research. Conduct initial market research to identify direct competitors Start off with getting to know the relevant parts of your market (again).
No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. It enables you to work in a way that fits the market needs, based on research. Conduct initial market research to identify direct competitors Start off with getting to know the relevant parts of your market (again).
Whether you’re looking to refine your market strategy, innovate more effectively, or enhance your competitive advantage, mastering competitor analysis is your key to sustained success and growth. This means you can shave hours of time off your research and be more confident in the accuracy and comprehensiveness of your results.
PARIS–( BUSINESS WIRE )– The Capgemini Research Institute’s World Life Insurance Report 2023 , published today, highlights an unprecedented shift for life insurers as they face a significant outflow of assets under management (AUM), ahead of history’s largest inter-generational wealth transfer 1. trillion.
Some of GenAIs most transformative advantages, such as improved decision-making or enhanced customer experience, can be difficult to quantify, making ROI calculations complicated. Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their market research, landscaping, and monitoring. Some are equipped with artificial intelligence capabilities that enable you to maximize and streamline your research, while others are more traditional in their approach.
Our expertise enables TBR to identify market trends, optimize pricing strategies and drive competitive advantage. Upon project launch, TBR collaborates with the client to generate services and deal configuration descriptions to best mirror real-world market conditions and ensure outputs will be representative of the clients services business.
We’ll also cover how to leverage AI-driven insights and primaryresearch to reveal deeper, often overlooked trends — all designed to help you stay ahead of the curve. Advanced tools and techniques: Learn how to identify deeper trends and insights with primaryresearch and data analysis. Register now to secure your spot!
Practical Insight: Primaryresearch is the best way to uncover the market factors that will impact your product. This not only provides a clearer view of the current landscape but often uncovers potential shifts that secondary research might miss. Are they targeting a specific segment? What features do they emphasize?
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